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(Introductions)
What is VitalOne? Customized Personal Trainer Health Guardian A new step forward in energy technology Wireless Music Player
Innovative Disposable Income High Energy Express Tastes Health Conscious Persistent Workers Saturated along coasts in high income areas New England coastal region, LA, Silicon Valley, etc an device for people
VitalOne is a health and fitness device in the form of a lightweight and discrete armband. By acting as a constant health monitor, a customizable personal trainer, and a wireless music player, VitalOne provides an unparalleled blend of safety, freedom, and entertainment for those who want to get the most out of their workouts and have peace of mind regarding their health as they go about their day.
Product Line Wireless Headphones Downloadable Designs Downloadable Trainer Voices Billy Blanks, Kate Potter, etc.
How It Works Polylactic Acid Plastic – A flexible, bendable corn plastic DermaThermal Energy – Uses Silicon Nanowires to convert body heat into usable energy to power the device Millimeter Wave Scanning – Safe high frequency sound waves scan and map your body
Specifications
Packaging Secondary package fits with VitalOne image and helps create brand identity Made from 100% Recycled Paper Corn plastic headphone casing Size makes it easy to display
Sustainability is Vital
Pricing Profit by Margin Initial Price: $999 Eventual Price Skimming
Distribution Primarily Internet (VitalOne Domain) Innovative technology & specialty stores in higher income areas Brookstone, Sharper Image, etc. High end gyms 10% Discount to businesses for Office Gym usage May generate additional sales from employees
Promotion Informative Advertising to generate brand awareness Begins in December, 2010 Generate “Buzz” - Gyms, Parks, Beaches, etc. Product Placement Sponsor Events Los Angeles Marathon – March 21st, 2011 Online ads and Promotional Mailings to subscribers of tech magazines
Lance Armstrong - Cycling
Zach Parise - Hockey
Jenna Finch - Softball
Peyton Manning - Football
Shawn Johnson - Gymnastics
Maria Sharapova - Tennis
Wesley Korir – 2009 & 2010 LA Marathon Winner
What do these athletes have in common???
VitalOne Fitness. Safety.
Commercialization Mass & Niche media – Internet, Tech magazines & websites Third party endorsements Online Pre-Orders Begin: January 1st, 2011 Official Release Date: March 22nd, 2011
Summary: A marketing plan for the revolutionary VitalOne fitness armband, a device that designs a fitness regiment FOR YOU and scans your body to alert you of any health concerns during your workout. *note: VitalOne is not a real product*
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