Coupe du Jour - Business Plan
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Must be vigilant about steep time Must use precise pressure 1 2
Market Size Coffee:16% of the non-alcoholic beverages market in Canada 81% of Canadians drink coffee occasionally 63% over the age of 18 drink coffee on a daily basis Over 15 million cups of coffee per year
Industry Trends Growth in specialty coffee Single-serving systems Young adults drinking more coffee
Competition Direct Competitior: Bodum $5M annually in the US (1.2%) Direct and Indirect Competitors: Keurig, market leader (80% of market share) Krups, Tassimo by Kraft, Nespresso by Nestle
Competition
Secondary Research
Primary Research Survey Interviews Confirmed the need in the market
Business Model Manufacture in China: $6 Ship direct Sell to retailers: $18-$22 Margin: $12-16
Engineering Design Start Up Patent 5 Months
45 retailers end of year 1 3/day
test: 3 months, 6 stores 10/day nationwide distribution switch tactics
Financials
Financials
Financials
The Team
Summary: Business plan developed over the course of 4 months as part of a class project. Time was crunched near the end of this project and I was unable to edit a few of the slides as I would have liked to (bullet points!!!!). Pitched to 3 VC's in December 2011. Feedback from the VC's was that this was the best presentation of the day (7 teams presented).
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