7 Reasons Why You Should Cloak Affiliate Links

What is link cloaking, aka link masking? It is a technique that replaces a long or even ugly URL with one which is shorter and better looking. A link like this: "http://05574f4ekv8pbv5of9yq44l42n.hop-clickbank-net/?tid=hometop" can be changed into the masking URL: "http://yourwebsite.com/yourproduct.html"

7 Reasons To Cloak Affiliate Links 1. It looks nicer. The masking URL certainly looks a lot prettier than the ugly ClickBank link it replaces.

2. It's shorter. Affiliate links can be so long that they wrap around to take up more than one line on your webpage. This can be disastrous if the link is broken so that clicking on it only puts the first line in the browser address bar. That will certainly cause a FILE NOT FOUND error, so your prospective customer gives up in exasperation.

3. It looks less like an affiliate link. In our example above, the original link is a bit obvious. Some ornery people just can't stand the idea that a person they don't even know is making money from their purchase, even though they don't save any money by not using your link.

4. It looks less dangerous. Some nervous nellies won't click the link at all because they're worried about viruses, phishing, porn, etc. Cloaking affiliate links makes the URL look like it's a page on your website, so they feel more secure in clicking on it.

5. Google dislikes affiliate links. It is against their "guidelines" for a website to exist for the primary purpose of selling someone else's product. If they receive a complaint, or otherwise think that your site violates this policy, they can de-index you - in other words, your pages won't be listed in their search engine results!

6. It's easier to modify. There may come a time when the product you're promoting is suddenly moved to a different page on the affiliate site. If this happens, your cloaking link needs to be changed in only one place - it's cloaking page. It's masking URL need not be changed on every page where it appears on your website.

7. Link piracy is less likely. This is perhaps the most important reason for masking links. An unscrupulous internet marketer may see your affiliate link, and substitute his own affiliate link for yours. Then he can obtain the product at a discount - and you lose your commission.

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