SMORE (Social Media Optimization Referral Engine) How Social Media Channels Create Site Referral Traffic Low Cost Solution for Generating Traffic to New and Existing Web and Mobile sites. www.business-ingenuity.com

SMORE (Social Media Optimization Referral Engine) Case Study Long Tail Publishing Site

SMORE (Social Media Optimization Referral Engine) is a new publishing site focused on: Age 55+ Retired Male & Female Median Income $45,000 North America Geography

Results Month 1 Previous Month Total Traffic 616 Current Month Using SMORE 87,763 Percent Increase Site Visitors 14,247 %

Results Month 1 Social Media Channel Referral Ranking 75%

Results Month 1 Social Media Channel Referrals By Geography 80%

Results Month 1 Search Engine traffic was less than 1% Referral Traffic was 25% of total traffic A referral visitor caused 3 new direct visits Visitors generated average 4+ page views Top 5 social media channels generated 75% referrals Bounce rate was 39% Visitor origin was 80% North America Metrics

Results Month 1 SMORE generates large volumes of traffic to a new site Average page views was higher than forecasted ( 4+) Social Media channel (Facebook) was not highest ranked Bounce rate was within acceptable range 80% of traffic was from desired geography Conclusions WOW! Each SMORE referral delivered 3 times more in Direct Visits

SMORE SOCIAL MEDIA channels are a great source of referral traffic to new web/mobile sites SMORE Platform delivers immediate results at a much lower cost compared with SEO