If you are working with clients to help them build strong brands and recognize the importance of employee engagement with the brand, you owe it to yourself to take a moment to understand how to ensure your clients are actually implementing your strategic and creative work.

In theory we know that true branding is the sum total of the experience that employees and customers have with a company. All too often, as branders and marketers, we put together fancy taglines, clever messaging, aspirational positioning, and brand promises for our clients to help them attract customers without really considering if their employees are even prepared or motivated to deliver on these promises. In some cases, we do our clients a disservice by leading them to believe that branding is purely a marketing discipline rather than an organizational strategy that should be used to manage customer and employee expectations. Creating the brand is the easy part; however, implementing it effectively and efficiently is what helps great companies stand apart from good ones. Delivering on brand promises through employee behavior becomes an incredibly powerful point of differentiation and drives greater profitability through a more productive workforce. Want proof that the majority of companies aren't effectively implementing their brand? According to a recent Gallup study, only 30% of the workforce in the US is actually engaged at work. This scary statistic might make more sense when you consider that, according to the Franklin Covey company, almost 70% of employees are not recognized and rewarded for doing things that support the brand and goals of the company. And then it is no surprise that 79% of employees who quit their job cite a lack of appreciation.

Brand Integrity has taken the lead in ensuring companies implement their brand strategy. Organizations like yours are relying on our unique software as a service solution to help their clients back up the marketing promises being made. Our Certified Partner Program is designed to expand your brand implementation efforts, strengthen your organization’s relationship with clients, and dramatically differentiate your service offering from competitors while driving more recurring revenue to your top-line. Leveraging our years of work with some of the top business leaders in the world, a partnership with Brand Integrity provides you access to a leading-edge branding implementation program that is becoming a necessity to truly ensuring employees understand the brand, become engaged by it, and live it everyday.

Our patent-pending software for service solution transforms employee recognition and brand alignment into a pervasive leadership tool by aligning behaviors to the brand and company goals, and engaging employees to consistently share, recognize, and repeat best practices that deliver meaningful results. Unlike other “living the brand” reward and recognition philosophies that motivate people sporadically through one-time rewards, our solution inspires employees through an ongoing cycle of collaborative recognition that helps: align performance with the brand and business goals; applaud employees for delivering desired brand behaviors and experiences; assess employee brand performance by mentoring and making best practices repeatable; and achieve new levels of brand engagement, productivity, loyalty, and sales. Initiating this powerful collaboration within your client base is easy. Our Web-based solution provides your clients a simple way to deliver upon brand success. As part of our ongoing partnership, our Program Management Service provides you all the tools needed to measure and leverage important data to ensure brand implementation—from training and communications to reporting and analysis.

The process for ongoing brand implementation is simple: In Step 1, an employee nominates another employee for on-brand behavior using a custom paper-based or web-based nomination form In Step 2, a manager reviews the nomination, adds insight, and approves it—ensuring managers understand the brand and are accountable for not just recognizing it in others, but living it themselves. In Step 3, leaders appreciate employee performance using congratulatory recognition methods including redeemable points. Through these previous three steps, the company builds a database of on-brand behaviors and experiences that demonstrate high impact on delivering the brand and leading to business results so that, in Step 4 these successes can be shared across the company and with customers, partners, and vendors.

Brand Integrity is an employee performance company that works with leaders and partners to align the company brand with employee behavior for the purpose of enhancing work culture, sales, loyalty, and profits. Many of our proven methodologies are taught to second-year MBA students at the Simon Graduate School of Business at the University of Rochester. Recently we published our award-winning book, Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits. This 2008 Axiom Gold Medal and Independent Publishers Silver Medal best business book is based on our work with thousands of top brands and business leaders.

Thank you for your time today. For more information on the opportunity to become a certified partner, increasing revenue and strengthening client relationships please contact us at www.brandintegrity.com or 585-442-5404.

Brand Integrity Employee Engagement Partner Program

2 2 Industry Proof 71% of the US workforce is not engaged at work – Gallup Organization 33% of employees are recognized and rewarded for doing things that support the company goals and brand – Franklin Covey Implementation Challenges Employees are not prepared, aligned, or motivated to deliver on brand promises Branding is not strategically used to manage customer and employee expectations Brand strategies are not implemented outside of posters, mouse pads, and clever marketing messages The brand is not translated into behaviors that employees can be held accountable for doing Industry Challenges / Opportunities

3 Why Partner With Brand Integrity? Expand implementation efforts and strengthen relationships with clients - leading to more project opportunities Differentiate and your current offerings with a unique solution that creates ROI for your clients Create a recurring revenue stream for your business Provide a tactical vehicle to implement your brand work that gets employees to “live the brand”

4 Employee Alignment and Engagement Solution Our Program A Web-based employee and solution that facilitates alignment, and appreciation of behaviors driven by a company’s brand; the behaviors that drive desired experiences. alignment engagement execution, Align Applaud Assess Achieve

5 How it Works 4 Steps to Brand Engagement Employees Recognize Managers Review Recognition Leaders Appreciate Performance RESULT: A measurable program where employees are engaged to consistently understand, recognize, and deliver the brand Employees Share Success

6 Helps leadership apply the Achieving Brand Integrity® process to reach goals Teaches course on Achieving Brand Integrity at University of Rochester’s William E. Simon Graduate School of Business Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits Brand Integrity Inc.

7 Thank you! For more information, visit www.brandintegrity.com or Contact us directly at 585-442-5404