How has digital technology evolved since the making


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Slide 1

How has digital technology evolved since the making and release of The Blair Witch?

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The Blair Witch When promoting the film, the producers claimed it was real footage. Some people still believe it. The VHS version of the movie showed sections of film previously never seen on the DVD. Because the film was produced and released in 1999 social networking sites such as: Facebook, Twitter, MySpace didn’t exist therefore it became famous through basic use of the internet and word of mouth. Also, because of the public thinking it was real footage many people wanted to see it. This film was in the Guinness Book Of World Records for "Top Budget:Box Office Ratio" (for a mainstream feature film). The film cost $22,000 to make and made back $240.5 million, a ratio of $1 spent for every $10,931 made.

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Paranormal Activity On September 25, 2009, the movie opened in 13 college towns across the United States. On his website, director Oren Peli invited internet users to "demand" where the film went next by voting on This was the first time a major motion picture studio used the service to virally market a film. Because of the rise of social networking sites the viral campaign would have been easier to view or send around, giving the film more popularity. There was also rumours that Paranormal Activity was based on true events. The film has grossed $107,918,810 domestically and $85,379,199 in foreign markets, with a total gross of $193,298,009.

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Cloverfield Cloverfield opened in 3,411 theatres on January 18, 2008, and grossed a total of $16,930,000 on its opening day in the United States and Canada. It made $40,058,229 on its opening weekend, making it the most successful January release to date. Worldwide, it has grossed $170,602,318, making it the first movie in 2008 to gross over $100 million. Critics mostly praised Cloverfield; as of April 27, 2008, review aggregate website Rotten Tomatoes reported that 76% of critics gave the film positive reviews, based on 190 reviews. According to Metacritic, the film has received an average score of 64, based on 37 reviews. And on, it got their highest rating of 'Better Than Sex!'.

Slide 5

All in all, digital technology has improved over the past 10 years through many ways, for example the rise of CGI and 3D films has soared becoming more popular than ever. Also, Viral campaigning has became more popular as there is easier ways to advertise films now through social networking sites like: Facebook, Twitter etc.

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