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Slide 1

How was “Slum dog millionaire” devised to appeal to as wide an audience as possible

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First steps Film 4 saw the possibilities of great success of the film. They purchased it and pitched the idea to writer Simon Beaufoy, he secured the funding as he has a successful track record in the film industry which meant it was easier to get more funding. Beaufoy had also worked on small scale films about the Asian community in the UK- this contained elements that could also help towards “Slumdog” and his name would be attractive potential to bankers and directors. Beaufoy introduced some elements to appeal to the UK audience- the call-centre scenes and the way the staff have to soak up elements of British culture, but overall he remains faithful to the spirit of the novel. All the cast were Indian as well as the setting and cultural content but the literary novel is not the same way as those Indian novels that win literacy prizes and praise in the UK. It used a deliberate attempt to write a novel that would be popular, using a recognisable “global standard modern English” this will increase its appeal overseas as the writing understands the global culture rather than specific regional Indian culture.

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Funding Film four only had 11 staff and a budget of £10m; Tessa Ross had to find partners to help fund the film She promoted the film to the head of “Celador films” –Christian Coulson, an experienced producer. Also, Celador International owned the rights to “ Who wants to be a millionaire” they added £8m including tax credit which also makes it to qualify as a British Film. Ross wanted the rights to use Millionaire as it would be an excellent example of cross promotion as people who are familiar with the quizzes (which is worldwide) may be more likely to see the film and then people who see the film will be more likely to watch the quiz. Coulson started preparing the film even without any overseas distribution deals in place. Six months later Celador and Film 4 offered the film offered the film to Danny Boyle who read the script and accepted it. Two of the cast were major Indian actors – Amil Kaur and Irrfan Khan

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Festivals, Release Pattern and Distribution In 2008, the film was promoted at Cannes. However with Warner's closing their speciality divisions it looked like they would cut their losses and release the film straight to DVD in North America but cinema release would still have gone ahead in the UK and the rest of the world because the distributor for those regions was Pathe. Warner allowed the film to be shown to Fox Searchlight, which distributed much of Boyle’s earlier work, and an agreement was made that left Warner's with a stake but allowed fox searchlight distribution rights for North America The deal with Fox Searchlights came just in time for the Toronto Film Festival – a major international festival and one which is crucial for the success on non-Hollywood studio films in North America. “Slumdog” won an audience award which showed just how popular it would become.

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A “Global” Film It was Indian property- an Indian novel, Q&A but was written in English A UK production company, Film 4 and its partner, Celador. A UK script writer, Simon Beaufoy and UK director Danny Boyle Given a budget of £10m “Slumdog” has been a major commercial success. What makes “Slumdog Millionaire” unique is that its typical Danny Boyle style was influenced by several Indian film industry characteristics including Parallel Cinema and South Indian films as well as Bollywood.

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Music Boyle sent a rough cut on DVD to A.R Rahman, major composer on the World Music scene has scored many Indian films of varying styles and who has a huge fan base in India, so he could write a soundtrack- another selling point for the film.