Understanding the Power of SOCIAL MEDIA

Your Instructor Creating Innovative Technologies and Interactive Media and for 18+ years

This Presentation A link to this presentation will be sent to all attendees of this class in a follow up email.

Puzzled over SOCIAL MEDIA? There are BNI members that can put the pieces together for you.

3 things to take home today… The potential of Social Media to leverage and grow your business. The potential of Social Media to help your BNI Chapters grow in members and TYFCB, and to stay relevant. Encouraging everyone to tap into the “tech” and “creative” members of your chapters to help you realize #1 and #2.

Who has a… iPhone Blackberry Android

What have you heard? SEO SEM SMM Search Engine Optimization Search Engine Marketing Social Media Marketing WOMM Word of Mouth Marketing

Viral Marketing? Division of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies

Offline + Social WOMM

A Definition of SOCIAL MEDIA Social Media is about categorizing content, rather than trying to capitalize on trends.

SOCIAL MEDIA TERMS SOCIAL = MEDIA = PUBLIC ACCESS YOUR PARTICIPATION

It’s ALL about… Sociology NOT Technology

Examples of Social Media Tools

Building awareness around your brand/product Driving traffic to your site, i.e. landing page, hub page Participating and/or listening to conversations Sales, offer downloads, etc. So what are YOUR goals?

Distribute YOUR Core Content

Why is… SOCIAL MEDIA IMPORTANT? Outbound Marketing

Why is… Inbound Marketing SOCIAL MEDIA IMPORTANT?

Why is… SOCIAL MEDIA IMPORTANT?

Why is… Outbound Marketing SOLICITS Inbound Marketing INVITES SOCIAL MEDIA IMPORTANT?

PARTICIPATION 3 Types of Social Media PUBLISH SHARE NETWORK

SHARE: Anyone can promote ANYTHING to EVERYONE.

3 Types of Social Media PUBLISH SHARE NETWORK PARTICIPATION

PUBLISH: Everyone can publish ANYTHING for EVERYONE.

3 Types of Social Media PUBLISH SHARE NETWORK PARTICIPATION

NETWORK: Anyone can connect with EVERYONE from ANYWHERE... SUPER SYNDICATION

Social Media Tips Participate in ALL areas of Social Media (Share, Publish, Network) Maximize your business and chapter exposure via some of the most popular Social Media sites: Facebook, Linkedin & Meetup. Empowering your Connections and your Business Clients to share, publish, and network on your behalf.

Virtual Connections Example: Facebook is perfect for distributing information about your business or marketing events and getting "instant" feedback. www.facebook.com

Building Networks Social Media can be used to grow your existing network organizations and tap into referrals and business that you would not normally have been able to access. MORE PEOPLE… MORE REFERRALS.

Building Networks

Actual Connections Example: Meetup is a Social Media presence that "pushes" your connections to ACTUAL meetings. This is perfect for inviting individuals who meet your sales criteria and/or demographics. www.meetup.com

Building Connections

Building Connections

Measure Your Success Social Media creates a way to easily follow up and stay in contact with your visitors/clients. You can become a RESOURCE for others in the Social Media environment and can help your business grow as a result. People like to hear what others have to say about your BUSINESS before they decide to inquire about your SERVICES. Social Media helps you monitor this dialog and respond accordingly.

Existing Networks & Connections www.youtube.com SEARCH: BNI www.facebook.com SEARCH: BNI www.BNIpodcast.com www.networkingnowblog.com www.meetup.com SEARCH: BNI

Who has a… iPhone Blackberry Android

Social Media in ONE place

Top Aggregators Ping.fm Google Buzz Microsoft’s Spindex Flock http://inventorspot.com/articles/aggregators_spindex_google_buzz_streamline_social_media_experien_41426

Exploring Facebook Key Tips to successfully start your Facebook Exploration

Setup YOUR Profile Photo Work/Edu Info Networks Interests Applications

Setup YOUR Profile Photo Work/Edu Info Networks Interests Applications OLD PROFILE VIEW

Example of a Power Post

Example of a Power Post

Tap into News Feeds News Feeds show updates on your and your friends’ activity First thing you see when you log in Your updates show on your profile “Wall” Allow users to engage with you – Each activity can be shared with THEIR network

Your Business Page Learn how to do this in the Advanced Class!

Email your opt-in mailing list Include link in your email signature Blog about your Facebook Page/Website Post a link or badge on your website or blog Tap into YOUR Existing Network

What’s it all mean? Integrated Solutions = Better Results

So…What’s Next? Sign up for a Social Media account. It's free to become a member! If you have a SEO, SEM, Social Media, Online Marketing, or an Online Media Creator in your chapter... SET UP A One to One with them RIGHT AWAY! These members can be a marketing gold mine for you and your chapter. There are thousands of potential referral sources in your geographical area that are already active with social media and are waiting for you to participate.

So…What’s Next? SHARE at least one thing about your business or organization via Social Media. PUBLISH at least one thing about your business or organization via Social Media NETWORK with at least one interest group within in the Social Media environment. Work to become a resource for that group and be looking for potential referral partners for your business within that group.

Who is Ready to TURBO BOOST your Chapter Growth and Business Profits? Tap into Social Media Marketing to attract more visitors to your chapter and to your business? Get hands-on Coaching to get you started? Personally work with a Social Media Expert? WHO WOULD LIKE TO:

Join us for the BNI ADVANCED Class! TODAY @ 2pm RIGHT HERE! BNI Member Price: Only $35 Non-Member Price: Only $55 Limited Spots Available! Who is Ready to TURBO BOOST your Chapter Growth and Business Profits?

Dan Fowler New Media Marketing Specialist danfowler@redriverpro.com 866-595-1889 FOLLOW ME ON: www.twitter.com/redriverpro www.facebook.com/redriverpro www.linkedin.com/in/danfowler www.ustream.tv/redriverpro Connect with me