SEO, SMM, Paid Search Marketing, ORM, Link Building and Strategy. Our approach is Research & Analysis, Strategy and then Implementation. We will always tell you what we are going to do, why we are going to do it and then what we are going to do next…no black-magic or secret sauce…just a lot of experience, know-how, creativity and hard work.

Scott Fish Director of Search Engine Optimization 10.01.08 E-Tourism Summit

Search . . . Driving Business Online ◉ 4 out of 5 new visitors arrive through engines. ◉ 90% abandon search within first 3 pages of results. ◉ Top 10 results visited 78% more than next 20. SOURCE: February, 2008, comScore Networks (New York) ◉ 62% of online shoppers use general search engines.

SEARCH MARKETING Powering your Marketing Mix

Powering your Marketing Mix ◉ How customers seek-out your offerings ◉ In-depth research and analysis Professional Search Engine Marketing ◉ Most effective targeting and messaging ◉ Integrate through all media channels

Drive Messaging through All Channels

SEARCH MARKETING Natural Optimization

◉ Competitive Search Landscape Analysis ◉ In-depth Natural Keyword Research ◉ Targeted SEO Keyword List ◉ Site Optimization Document Structured SEO Process ◉ Implementation Guidance and Consulting Search Engine Optimization

О О О О О ► Keyword Research / Analysis Optimized Keyword List Optimization Enhancements Natural SEO Methodology

Optimized Site Pages Attract Search Spiders Prominent Search Listings ● Natural SEO Methodology

RESEARCH Knowledge is Power

R E S E A R C H Goals Defined Keyword Expansion C O N S U L T Search volumes E V A L U A T E Discover Trends A N A L Y Z E C A T A G O R I Z E Structure Keywords Select Patterns F O C U S Provide Strategies D I R E C T I O N Optimized Keyword Generation

Power Through Search Engines SM Expansion and Targeting

Natural Optimized Keyword List ● Relevant Analysis ● Quantity of searches ● Competitive Web Pages ● Most important phrases Keyword Research & Analysis

Current positioning of competitive Web sites for Optimized Keyword List ● Top Direct Competitors ● Landscape Competitors ● Pages Indexed ● Inbound Links ● Google PageRank Competitive Analysis

Traffic Driving Keywords ►

Search . . . Real Results Month Natural SEO campaign improved site positioning and traffic. +59% Search Revenue (vs. +19% overall online) +21% Avg. Order Size +31% No of Transactions

Drive Messaging through All Channels

Pre-Optimized Messaging

Optimized Marketing Message C E L E B R I T Y

Message Driving Off-Line Revenue

Drive Messaging through All Channels

SEARCH MARKETING Natural SEO + Paid Search

Cross-Discipline Search Campaign

Natural SEO + Paid Search ◉ Optimize SEO elements around current keywords ◉ Identify keywords driving conversions NOW Cross-Discipline Performance ◉ Dramatically improve Natural search positioning ◉ Substantial increase in number of leads

Paid Search Real-Time Insight

Keywords Driving Conversions

Cross-Discipline Results Improved Natural Search Positioning

Cross-Discipline Results Percent Increase in Number of Leads pastry chef school +200% pastry schools +500% pastry school +440%

Cross-Discipline – Making Dough! Natural Search Engine Performance January 2008 through June 2008 Total Monthly Revenue Increase +433% Through Natural Search Results for these 3 Priority Keywords

SEARCH MARKETING SEO in Travel & Tourism

Luxury Southern Resort Top 100 Priority Terms in Google Pre-Optimization (22% Top 100) Site Optimized (92% Top 100)

Tourism & Resort Performance Increased Ranking = Increased Visits Monthly Organic Traffic 30x

Scott Fish Director of Search Engine Optimization scott@engineworks.com www.engineworks.com