I’ve done a lot of very scientific research on this and what I figured out after about 6 minutes is that RTS was developed for...

Apple Fan Boys Like This

Who Live In Basements Like This...

Who Want to Know About Apple’s New Products...

The Second Steve Jobs Announces them.

And in turns out that I am right. It all about “Time Sensitive Search Results”.

Pulse Rank, trust Rank, Social Authority

Universal Search: Relevance In Real-Time Presented by: Scott Fish - Director of Search EngineWorks, Inc. www.engineworks.com

What is Real-Time Search? “Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow

What is Real-Time Search?

Real Example: Real Time Search

What is Real-Time Search?

Why Was RTS Developed?

Why Was RTS Developed? For Guys Like this…

Why Was RTS Developed? For Guys Like this… That Live in Basements Like this…

Why Was RTS Developed? For Guys Like this… That Live in Basements Like this… That Want to Know About Apple’s Latest and Greatest New Products…

Why Was RTS Developed? For Guys Like this… That Live in Basements Like this… That Want to Know About Apple’s Latest and Greatest New Products… The Second Steve Jobs Announces Their Release…

QDF = Query Deserves Freshness QDF = Query Deserves Freshness

How Can QDF Be Leveraged? Product Launches, New Brands Web Content Optimization Press Releases Blogging Paid Search Question & Answer New Website Content Ideas What’s Hot? Google Trends Social Mention Trendistic

Real-Time Search Optimization

SEO + SMM = Real-Time Optimization

Search Engine Optimization Research What Keywords Trigger RTS Utilize “out of the box” Keywords Track Seasonality Trends Build Authority Optimize your Press Releases Optimize Your Profiles

Social Media Authority Become An Influencer Use Trending Keywords & Hashtags Tweet Regularly Generate Engaging Content Get Retweeted Retweet Messages From Others Get Included On Others’ Twitter Lists

Resources The Official Google Blog http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html Search Engine Land http://searchengineland.com/google-launches-real-time-search-31355 Search Engine Watch http://searchenginewatch.com/3636421

Thank You! Presented by: Scott Fish - Director of Search EngineWorks, Inc. www.engineworks.com Twitter: ScottFish LinkedIn: linkedin.com/in/ScottFish