The Offshore Group Summit Managing in Two Cultures San Carlos, Mexico Presented by Eva Kras As presented at The Offshore Group’s Manufacturing in Mexico Summit www.offshoregroup.com

Transcultural Management Role of Business: new international role Successful Mexican operations: evaluating a new model. What is “culture” in transcultural organizations. Culture and values: two levels As presented at The Offshore Group’s Manufacturing in Mexico Summit www.offshoregroup.com

Deep Level Mexican Cultural Values in Business Family Spirituality Interpersonal Relations Trust Emotional Sensitivity Etiquette Diplomacy – praise and criticism As presented at The Offshore Group’s Manufacturing in Mexico Summit www.offshoregroup.com

Changing Cultural Aspects in Business Time Commitment and accountability Ethics Relationship with superiors Feedback and follow through Teamwork Competition Control As presented at The Offshore Group’s Manufacturing in Mexico Summit www.offshoregroup.com

Conclusions for Success Take cultural differences seriously. Respect Mexican people and country. Develop TRUST. Plan longer time period for Stand-Alone startups. As presented at The Offshore Group’s Manufacturing in Mexico Summit www.offshoregroup.com