Reputation management

Customer experience Social media

Social media facts 1 broadcast reaches 132 people on facebook on average 20 million USA citizens 60+ on facebook In January 2012 Twitter tweets reach 16,000 per second. (source: mediabistro) Facebook is used by 1 in 13 people on earth and over 50% log in every day (source: digital buzz) More than 250 million people access Facebook through their mobile devices

Marketing turn-around Monologue brand voice Consumer own voice

Engaged

WOM the key

CX & Soc M

3 Key social media benefits Service Sales Marketing

Social…a story Twitter not just for twats E.g. ken follet Berbatov News Dell (Marketing) FNB (Sales & service) Yuppiechef Dion Wired (?) … McDonalds

Social is worth jack without real delivery!

Successful soc media

You want A better customer experience Online Offline To know what people are saying about you To manage your online reputation To market to individuals To respond in real time to customers To integrate online to traditional media campaigns A good reputation and visibilty to sell and improve profits

We Deliver Thorough Cx (customer experience) management process Social Ads – nano targeting Social media content & design Combined CX and Social Strategy Listening teams – track & follow conversation Monitoring, analysis & reporting Track & integrate traditional campaigns

Number one Soc media tool

Create great customer experience

Costs? Depends on your needs But social media monitoring structured as below;

Contact us www.raptup.co.za Email: graeme@raptup.co.za Mobile: 083 262 3468