- SEVEN - “High Impact” Content Development Strategies for Your Business Blog

It’s In Your Worksheet!

Scared about BLOGGING?

RSS Really Simple Syndication

Examples of Social Media Tools

Distribute YOUR Core Content

Building awareness around your brand/product Driving traffic to your site, i.e. landing page, hub page AND your office Participating and/or listening to conversations Sales, offer downloads, etc. It’s all about TRUST

RESOURCE ENGINE

+ SOCIAL MEDIA

What Can Blogs Do: CREATE A FOLLOWING INVITE COMMENTS & DIALOG EDUCATE ABOUT ANYTHING MAKE INTRODUCTIONS PRAISE ACCOMPLISHMENTS DEMONSTRATE VALUE

CONTENT IS KING!

CONTENT IS KING! RELEVANT

STEP #1 Define your blogging objectives with these six questions Do you want to drive foot traffic to your shop or office? Do you want to increase sales or generate leads? Do you want to attract prospects in an area outside of your local area? Do you want to attract clients from overseas?

STEP #1: Define your blogging objectives with these six questions Do you want to educate prospects and customers on what you do? Do you want to update your customers about what’s going on with your business? Do you want to build a brand?

STEP #2: Use PeopleBrowsr.com to get inside your Blog Reader’s Head RESEARCH IS THE KEY TO CREATING SOLID CORE CONTENT

peoplebrowsr.com

STEP #3: Create a Content Calendar LIST ALL THE VARIABLES THAT ARE RELATED TO YOUR BUSINESS AND BLOG (Prioritize that list to a top 50 or less)

STEP #3: Create a Content Calendar (Top Variables) Date Channel Content element Reader profiles Reader events Holidays

STEP #3: Create a Content Calendar (Top Variables) Seasons Hot trends in your industry Content creators Content workflow step Budget

STEP #4: Create Great Content Is what you wrote original?

STEP #4: Create Great Content Can you provide practical advice or relevant research?

STEP #4: Create Great Content Did you correct any spelling, grammar or factual errors?

STEP #4: Create Great Content Is the topic of interest to a reader or a machine?

STEP #4: Create Great Content Is the article well edited?

STEP #4: Create Great Content Does your site have authority?

STEP #4: Create Great Content Are you providing insightful or interesting information beyond the obvious?

STEP #4: Create Great Content Would YOU bookmark your own article?

STEP #4: Create Great Content Is your article cluttered with call-to-actions, ads or promotions?

STEP #4: Create Great Content Would a magazine or journal print your article?

STEP #4: Create Great Content Is your article short, weak, powerless, and useless?

STEP #4: Create Great Content How much time and attention did you give to detail?

STEP #4: Create Great Content Would someone complain if they saw this article?

STEP #5: Keep Your Content Consistent To Drive Traffic

STEP #6: Share Great Photos and Videos

STEP #6: Share Great Photos and Videos MAKE SURE IT IS THE RIGHT PHOTO OR VIDEO!

STEP #7: Audit Your Content (frequently) THINK OF YOUR CONTENT AS A LIVING THING THAT NEEDS LONG-TERM CARE RATHER THAN SOMETHING IN A MUSEUM THAT COLLECTS DUST.

STEP #7: Audit Your Content (frequently) Check Your Links! Still Pointing to Relevant Pages? Is My Content Redundant, Outdated, or Trivial? If This Article was read TODAY, would it come off as you intended?

3 Tips on How to USE A BLOG to promote your business Have a HAPPY CLIENT write a “guest blog post” about their experience with your company

3 Tips on How to USE A BLOG to promote your business Include VIDEO CONTENT that supports a core value of your business. (You can create this or find an existing video on YouTube)

3 Tips on How to USE A BLOG to promote your business Talk about and PROMOTE other businesses that either you or your clients think are great (and ask for similar recognition when appropriate)

Want Access To This Presentation? GIVE ME YOUR BUSINESS CARD! YOUR BUSINESS CARD

Dan Fowler New Media Marketing Specialist danfowler@redriverpro.com 866-595-1889 FOLLOW ME ON: www.twitter.com/redriverpro www.facebook.com/redriverpro www.linkedin.com/in/danfowler www.ustream.tv/redriverpro