… such as Project Natal (launching in Q4 2010) where you don’t need a controller as it has full body recognition creating real immersive game play allowing you to act out complex sequences and violence.

Ollie Bray @olliebray www.olliebray.com Playing it Safe

stats…

60 million Source: http://goo.gl/2qdcL

33 million Source: http://goo.gl/2qdcL

43, 000, 000 Source: http://goo.gl/2qdcL (hours)

76% 66% Source: http://goo.gl/15VwK (console in bedrooms)

Average console gamer

Average console gamer 23 years old Male 10 years 12.6 hours

Average social gamer

Average social gamer 42 years old Female <5 years >5 hours

Average social gamer 42 years old Female <5 years >5 hours

Average social gamer 42 years old Female <5 years >5 hours 82% Girls

Games Console Mobile Devices eg: eg: Gaming Platforms PC eg:

4 Screens Television Mobile PC Console

1 platform 13% 2 platforms 17% 3 platforms 17% 6 platforms 10% 4 platforms 14% 5 platforms 14% 7 platforms 18% Cross device / platform Source: http://goo.gl/2qdcL

Challenges

Games have changed Source: www.watchvideogames.com

How technology has changed things… Shop Play Socialize Finance

responsible use

Conversation

MMORPG

MMORPG massively multiplayer online role-playing game

MMORPG massively multiplayer online role-playing game

10.2 million (December 2011)

Game addiction? Source: http://goo.gl/PNOzO

Source: http://goo.gl/CAJtr Balance

social gaming

freemium

Financial Education?

72, 000, 000

Brand

Brand

Brand

Brand

Brand

Brand

social engineering

violence

Look real?

Sound real?

Feel real?

Actions real?

Tasks questionable?

boundaries

blurred boundaries

stereotypes

Source: http://goo.gl/8Z25q

Conversation What have you seen? What games did you play? What have you done?

Responsible Use

Support What have you seen? What games did you play? What have you done?

http://goo.gl/vjgkB

pegi.info

Games with PEGI rating Source: http://goo.gl/6QHnv

Parent Controls

pegi.info

playsmartplaysafe.eu

Parent Controls

Privacy Settings

Profile Sharing Kinect Sharing Social Network Sharing Game History Online Status Video Status Friends List Voice Data Collection

Games in School VS Games at Home

“The solution is in the problem” Cliff Dennett (Soshi Games)

Why Games?

http://goo.gl/2m3GC

http://goo.gl/xdkUg

Ollie Bray olliebray@gmail.com www.olliebray.com