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… such as Project Natal (launching in Q4 2010) where you don’t need a controller as it has full body recognition creating real immersive game play allowing you to act out complex sequences and violence.
Ollie Bray @olliebray www.olliebray.com Playing it Safe
stats…
60 million Source: http://goo.gl/2qdcL
33 million Source: http://goo.gl/2qdcL
43, 000, 000 Source: http://goo.gl/2qdcL (hours)
76% 66% Source: http://goo.gl/15VwK (console in bedrooms)
Average console gamer
Average console gamer 23 years old Male 10 years 12.6 hours
Average social gamer
Average social gamer 42 years old Female <5 years >5 hours
Average social gamer 42 years old Female <5 years >5 hours
Average social gamer 42 years old Female <5 years >5 hours 82% Girls
Games Console Mobile Devices eg: eg: Gaming Platforms PC eg:
4 Screens Television Mobile PC Console
1 platform 13% 2 platforms 17% 3 platforms 17% 6 platforms 10% 4 platforms 14% 5 platforms 14% 7 platforms 18% Cross device / platform Source: http://goo.gl/2qdcL
Challenges
Games have changed Source: www.watchvideogames.com
How technology has changed things… Shop Play Socialize Finance
responsible use
Conversation
MMORPG
MMORPG massively multiplayer online role-playing game
MMORPG massively multiplayer online role-playing game
10.2 million (December 2011)
Game addiction? Source: http://goo.gl/PNOzO
Source: http://goo.gl/CAJtr Balance
social gaming
freemium
Financial Education?
72, 000, 000
Brand
Brand
Brand
Brand
Brand
Brand
social engineering
violence
Look real?
Sound real?
Feel real?
Actions real?
Tasks questionable?
boundaries
blurred boundaries
stereotypes
Source: http://goo.gl/8Z25q
Conversation What have you seen? What games did you play? What have you done?
Responsible Use
Support What have you seen? What games did you play? What have you done?
http://goo.gl/vjgkB
pegi.info
Games with PEGI rating Source: http://goo.gl/6QHnv
Parent Controls
pegi.info
playsmartplaysafe.eu
Parent Controls
Privacy Settings
Profile Sharing Kinect Sharing Social Network Sharing Game History Online Status Video Status Friends List Voice Data Collection
Games in School VS Games at Home
“The solution is in the problem” Cliff Dennett (Soshi Games)
Why Games?
http://goo.gl/2m3GC
http://goo.gl/xdkUg
Ollie Bray olliebray@gmail.com www.olliebray.com
Summary: Ollie Bray's presentation at the eSafety Live 2012 (London and Edinburgh) Events
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