A new way to see yourself, share what you see and get opinions Brian Ball Founder & CEO (303)378-9559 brian.ball@opinioneasy.com March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy – The Pitch We create interactive shopping experiences to retarget lost brick-n-mortar shoppers and collect preference data in an inherently viral way. WhichDoULike? app users define what shoppers demand - Interpreting that data defines what suppliers need to supply. OpinionMirror offers retailers a modern way for shoppers to capture images and item info to stay engaged with the products and the store...beyond the store…so they can execute the buy remotely. March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy – The Consumer Problem The Shopper: People choosing something to wear, buy or use can only see one selection at a time and they are indecisive about those selections. They want their community of friends to give opinions. Picture yourself shopping alone wondering which is the best choice as you look in the mirror. You see only one view at a time: If only I had a simple way to see & send multiple images to my friends for their opinions. March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy – The Retail Problem Customer Retention and Preference Data About 30% of shoppers walk out of stores without buying a thing, leaving the retailers wondering: What are my shoppers interested in? What do their friends think? What do they ultimately buy? Where and how do they make that final decision? March 22, 2012 Confidential - OpinionEasy, LLC At OpinionEasy, we have the solution to both problems…

March 22, 2012 Confidential - OpinionEasy, LLC 0pinionEasy – The Consumer Solution For the consumer the smartphone app WhichDoULike? allows you to capture multiple images of items you are interested in, see comparison views while you shop and share them with friends and family for opinions and feedback. Devon, who’s shopping for his wife, uses WhichDoULike? to send pics of the boots he’s considering: “OK, I’m getting Amanda a pair of red cowboy boots. She’s been wanting them but will never buy them herself: You all know Amanda: Which should I buy?” Comparison is a key differentiator over other picture sharing apps. We make it simple to capture multiple images of shoppers with similar items that they are considering: It's not just about "what" do you like but "which" do you like.

March 22, 2012 Confidential - OpinionEasy, LLC 0pinionEasy – The Retail Solution OpinionMirror is an in-store, digital mirror that allows anyone to take multiple images of items and compare them side-by-side and share them for opinions. Customer Retention: Retailers are scrambling for ways to connect the shopping experience to the virtual world. Extends buying beyond the store by giving retailers opportunity to deliver call-to-action stimulators (coupons, incentives, etc). Allows the consumer to shop after they leave the store by facilitating the purchase remotely. Retargeting: real-time collection of shopper and shopper's friend's preferences on products -understand and leverage customer behavior from one channel to refine strategy and tactics on another channel. Preference Data: Know what customers consider; See what opinion givers like; Understand ultimate buying behavior: Price, Place, Promotion, Product

What is the OpinionEasy Experience? From the store to your web page… The digital OpinionMirror will show multiple images of items someone is interested in: Then those shots would be sent to a personal webpage for the user (identified by their personal e-mail address) Then the user would send friends a link to the website to get their input. …or directly to your App: Smartphone users could scan a QR code on the camera display to download the app: The app will “know” what camera appliance it was downloaded from (using GPS and Location) and then users can send photos (and SKU info) directly to the smartphone app Users could then send out the link from the phone itself or link App-to-App for existing users (no photos saved in-store, more portable picture sets) March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy – Business Model Where’s the Money? From retailers that buy devices, services and support From after store purchases made in-app From manufacturers buying critical buyer data that shows real-time, real-world behavior: What they consider in the store What their friends think of their selections What/Where/How they buy March 22, 2012 Confidential - OpinionEasy, LLC The 2 “nuggets” are Buyer Data and Retargeting Our vision has evolved from a simple B2C app to a B2B game changer in retail. If we can retarget a small fraction of 30% of shoppers who leave stores to make a purchase later, we’re tapping some of $3 Trillion in US retail…we’ve got a winner.

0pinionEasy – Marketing & Sales How Do We Get There? Retail: Pursue niche markets High-end sports Wedding Optical Traditional sales blocking-and-tackling with senior retail sales champions Leverage JC Penney partnership with existing executive contacts Leverage relationships in retail trade association circles (NRF, RMSA, SPREE, etc.) App & On-line: Web and In-App advertising campaign Invest in social media partnership (splashmedia) Video Production for Youtube, Blogs, Tweets Profile Management (Facebook, Myspace and LinkedIn) Invest in PR distribution partnership (AppSynth) Guerilla self-marketing (Craigslist, User Feedback) March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy – Competition There’s nothing out there like this as a combined offering. No one seems to be talking about the two OpinionEasy nuggets: retargeting lost brick-n-mortar and capturing preference data on an app App & On-line Thumb.it (formerly Opinionaided) Nice well done app Good Traction Softbank has invested $5 mill in 2011 GoTryItOn Good site, bad app Target demographic: 16-18yr old, east coast fashionistas Angel funding of $3 mill in 2011 Others with little to no traction PodNod; Shopinion; ShalliBuy; Fashism Retail Mimirror – Expensive, retina recognition Luxxotica (eyewear) – add-on to exam POS NYTimes – “intelligent bathroom mirror” March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy –Investment to Date Bootstrap Investment to Date 500 hours concept development & technology (app, web, backend) 300 hours branding/graphics, biz plan and market analysis $3000 in capital for prototype equipment, presentation kiosk, dev HW/SW $2000 in business creation, filings and legal $2000 in contract web work This extensive investment has resulted in: An iOS app MVP prototype that allows users to: Create picture sets Enhance them with text and audio descriptions Send them out for feedback via e-mail and text See OpinionEasy responses tallied and reported back to the user in-app A website and backend for display of picture sets and historical opinion information An OpinionMirror MVP prototype that links to the data backend TechStars application submitted March 16 March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy – Current Status & Immediate Future Next Tactical Steps: WhichDoULike? MVP app is built and ready for pivot/persevere testing end of March: User testing: 20 soccer moms for app MVP feedback and load test by 3/30 Same test on 20 CU students by 4/13 Conduct focus groups to record reactions on app as is, viral appeal to "voters" and test ideas for future releases. Android port underway and expected by 3/30 Browser based OpinionMirror MVP prototype is built and in field-testing: Sports retail environment (Tommy's Slalom Shop in Denver) 3/15 & 4/4. Targeting local wedding and optometry shop owners for additional in-store/beyond-store testing scheduled by 5/15. March 22, 2012 Confidential - OpinionEasy, LLC Next Strategic steps: Secure investment partner Hire OM Business Manager: Need to engage retail customers ASAP Hire/Partner with Marketing expertise; Launch GoToMarket campaigns

0pinionEasy – The Team Founders Brian Ball – CEO Mike Goerner – Tech Lead: iOS & Backend Gwendy Galbraith - Creative Lead Denise Sawyer – Customer Lead Ed Goulet – Lead Programmer: Android Port & OpinionMirror Additional Contributors Bob Gilson – Technology: WallOfOpinion Annette Ball – Market Research Jill White – Market Research Liz Hamilton – Web Designer & Social Media Senior Board of Advisors Jeff Gilb – Strategy, Manufacturing Jim Dixon – Retail, Sales, Trade Assocs Mike Travis – Virtual Company March 22, 2012 Confidential - OpinionEasy, LLC

0pinionEasy March 22, 2012 Confidential - OpinionEasy, LLC We build shopping experiences to collect buying preferences that are in-store, in-hand, on-line but also fun, social and inherently viral. Choose the WhichDoULike? app or the in-store OpinionMirror for valuable, trusted feedback that’s always at your fingertips. Anytime, Anywhere, Anything. That’s opinion…easy