Bridging the Gap in IP Trading IPSUPERMARKET.COM Nagaraju Web Marketing Analyst www.ipsupermarket.com

What is IPsupermarket.com WHERE BUYERS AND SELLERS COMMUNICATE DIRECTLY Companies/Organization (Seller) Companies/Organization (Buyer) www.ipsupermarket.com

What is Ipsupermarket.com? A Unique portal for Intellectual Properties (IPs). A Provider of Global online marketplace for technology transfer. Mission to help technology companies to extract value from their IPs. Showcase this portal as an IP Hub IPs like Multimedia Codecs, Wireless & Communication stack, Silicon IPs, Reference Designs etc IPSUPERMARKET AT GLANCE www.ipsupermarket.com

ABOUT IPSUPERMARKET A revolutionary portal which allows technology companies to buy, sell or license various kinds of Intellectual Properties (IPs). This Intellectual properties includes audio, video, image & speech codecs, Wireless, silicon, reference design, device drivers, etc It brings buyers and sellers together in one platform, which helps them to communicate directly. It is a great platform where sellers can promote and market their IPs, Where, as a Buyer’s point of view It would be great marketing channel to compare and procure various IPs. It saves the huge technology development cost. It also saves the great amount of time to be spent on for development. IPSUPERMARKET AT GLANCE www.ipsupermarket.com

Part of Embitel & DMC Portal was launched in August ‘07 Profit Sharing among the team members 80+ people company ISO 9001:2000 Certified company We have been short listed as Top 21 IT innovators-2007 by Nasscom We got Juror’s Distinction Award for Innovation in Manthan 2008. Global Presence: Germany, India, UK, Sweden ABOUT US www.ipsupermarket.com

ACCOLADES ARM and Ittiam – Sponsors Members Philips Semiconductor Insights DSP Group Xilinx Inc Silicon Image Mixel Thin Multimedia Evatronix APT (Audio Processing Technology) Spirit Technology (spirit DSP) TCS and more… Article in IT Magazine Mail from ARM in their quarterly mailers www.ipsupermarket.com

Relationship Processes VALUE Vision LEADERSHIP Leading IP Portal IP HUB for Indian Companies Reduce Transaction cost Feature Rich Portal www.ipsupermarket.com

IPSUPERMARKET IT Telecom Semiconductor Electronics Business Partners Small Co. Large Co. Engineering Co. Design house. Individual Target Segment Ittiam, DSP, Xilinx, ARM, Silicon Image, SoftJin, VXL Design etc OUR CUSTOMERS www.ipsupermarket.com

WHY US! Provide Global Access Provide better market reach to small companies Provide more options to buyers for his consideration set Provide visibility to lesser known platforms Provide better returns in reduced shelf life of Ips Reduce transaction time Advertising of the website Reduced cost of marketing Value added services An another Marketing Channel to Promote & Advertise your IPs. www.ipsupermarket.com

VALUE COMPARISON We believe we can provide a fundamentally value-creating IP-trading proposition when compared to potential and actual competitors. www.ipsupermarket.com

VALUE COMPARISON We believe we can provide a fundamentally value-creating IP-trading proposition www.ipsupermarket.com

REVENUE MODELS Membership –As on now its free Basic & Premium (In Future) Pay per IP Pay per request Pay per introduction Banner Advertising Multi-user log in Validation services 3% charge on transaction value from the sellers when they sell any IP. www.ipsupermarket.com

VALUE ADDED SERVICES – FUTURE PLANS Vendor grading Validating IP features and performance figures Maintain the sales count Legal and contractual support Comparing IPs www.ipsupermarket.com

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This Idea really ignites ! INFORM, COMMUNICATE & MARKET www.ipsupermarket.com