La Esperanza: A New Hope Jacob Rodsan Desktop Publishing Design Palette Presentation May 11, 2012

La Esperanza Baking Co. Inc. 149 W. Forest Ave Englewood, New Jersey 07631 Under the La Esperanza and HAI Bread Company labels we offer the freshest breads available in the New York/ New Jersey tri-state area.

Esperanza: Spanish, noun: hope, wish, desire, faith The FOURTH GENERATION of this Cuban American family has: La Esperanza for a bright future!

Founded in 1949 by Heriberto Santos La Esperanza Baking Company has been going strong for four generations. Our wholesale bread bakery is proud to be family owned and operated. Bread leaves our Englewood, New Jersey factory fresh out of the oven Delivered 7 days a week, 365 days a year in our legendary bright green trucks.

The Target : Serving the Latin American community Same day delivery to bodegas, supermarkets and restaurants Supplying the five boroughs of NYC, Long Island, Westchester and Rockland Counties, all of Northern New Jersey and as far north as Rhode Island

Our Bread Products: Pan de Manteca Italian French Mini French Heroes Hogies Portuguese Rolls Dinner Rolls Kaiser Rolls Sliced Round Soup Bowls 2,4 and 6 ft Subs Custom orders Bagel distribution

La Esperanza Baking Company: What over 65 years and Four Generations can offer: La Esperanza Baking Company has Professionally Trained Bakers Head baker graduated Magna Cum Laude from: Family members and dedicated employees with only the best interest of our customers in mind. A member of the immediate family onsite and available for consultation to provide service at ALL times. A family monitored blog and Facebook Page offering anecdotes, recipes, serving suggestions and coupons.

DESIGN PALETTE:

LOGO Our legendary bright green truck We have used the same model and color truck for decades. The green trucks are iconic in the tri-states area’s Latin Neighborhoods Synonymous with “pan fresco” or “fresh bread”

COLOR SCHEME Signature green representing our trucks and Brown and Tan to play off the colors of wheat and toasted bread The color palette will always be used on a clean white background.

Typeface Arial Rounded MT Bold Ariel Basic fonts Easy to read Casual “home-style” Perfectly representative of our company which is a basic bread only bakery, owned and operated by a home-style, easy to “read” family of bakers.

Additional Art Work Several vintage family photos C. 1930’s Family is the key to our success and our history represents a source of pride and a responsibility to our customers. Photos of different styles of bread There are many styles of bread available - something to fit every customer’s need and taste Facebook Logo It is important in this technological age, for all our customers, both at the wholesale and the retail levels, to be able to track us down on the widely used social networking site. And of course, the green truck The truck represents the connection from the factory oven, to the store shelf and on to the restaurant or home dining room table