Marketing Strategy COFFEETALK

CoffeeTalk Beverage Company Sells Novelty Drinks & Coffee Beans Provide Online Services Since 2008

CoffeeTalk’s Mission “To inspire moments of happiness with us!” Provide our customers with a Total Quality Experience with us

Competitors

'Bring Your Own Cup' Campaign 14 days, happen fortnightly Encourage customers to bring their own cups To enforce environmental awareness Target Audience: Working Adults Sell Tumbler Bottles To promote creativity Able to enjoy discount

CoffeeTalk Customize Cup

Social Media Platform Facebook Twitter Forum

Strategic Outcomes Environmental Friendly Increase Awareness Promote Creativity

Success Metric – Quantitative Return Profits gained when running the campaign Percentage of people who are willing to support the campaign

Success Metric – Qualitative Return Average time spend per person on our website Raise Awareness of our company Level of engagement between the customers and our company

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