27 JANUARY 2010  APPLE INTRODUCES THE IPAD

April 7 2010, Zheng 17 years, sells his kidney to the tune of 22,000 yang What is the link  between these  two facts?

Apple is a multinational American company who conceives and sells electronic products to the general public. It has about 50,000 employees and annual sales of 65 billion

To keep production costs down, Apple, like many other multinationals, produces these products in China through an subcontractor agency : Foxconn

In 2010, 110 Chinese factories involve in the building of apple products In 55 of 110 (more than half) the weekly working time laid down  by Foxconn exceed 60 hours The legal duration of working time in china is 49H In 24 factories, that quarter, the monthly salary  is less than  800 yuen, about 85 euros . That is less than the minimum Chinese salary

The work is strictly regulated by a code of  behavior very close, bringing in 16.4% to  cases of physical violence

The day that Sun Dany 25, clerk foxconn, has been suspected of stealing a prototype iphone4, has been beaten by the security chief and has thrown from the twelfth floor of his palace

In 2010 there were 14 suicides Foxconn employees

Apple has sold after 80 days from the offering for sale approximately 4 million Ipad It sells an iPad every 3 seconds around the world The net gain of Apple in 2010 correspond to 9 million years of minimum Chinese wage

Using advertising, posters, slogans wih the image of Gandhi, one of Picasso  or of the Dalai Lama George Orwell gives to his products and to himself a clean, modern and revolutionary image. Apple is able to create a need: the need for everyone to have an iPad http://apple.hdblog.it/2011/01/08/curiosita-steve-jobs-e-picasso-licona-del-finder-ispirata-ad-un-quadro-dellartista/

John Sculley, president of Apple, in the 90's said: "People talk about technology, but Apple is a marketing company, is the best marketing company of the last decade”

That is 5 times the minimum wage in China.The same that manufacturers of Ipad do not respect. Is the power of marketing that can make this need even in China, despite an average price of $ 500.

And is so that in April 2011, ZHENG, Chinese teenager 17 years Victim of Apple marketing agrees to sell his kidney for the sum of 22000 yuan, Around 2340 euros  WITH THE PURPOSE OF BUYING  An iPad2