Welcome to another 7 Minute Salesperson program from Catalyst Performance Learning. The 7 Minute Salesperson

It’s easy to forget that the business of Selling is, was, and will always be about the relationship that is formed between two people – the buyer and the seller. It’s easy to think that it’s all about the product or the price, but most products, or their equivalent, can be purchased from many sources and often at comparable pricing. Buyers do have a choice about who they buy from and they’re not shy about exercising it! So what is the trick in one to one selling? We call it “The People Rules” … The People Rules

Five simple rules that govern all Buyer/Seller relationships. Five rules that come down to two words: Like and Respect. The question, of course, is who are we today to our customers? How do they see us? If we’re brutally honest, do they believe that we like them? Do they believe that ultimately we are genuinely interested in their welfare and results, not just making a sale? We can ignore these rules and still make sales – many sales reps do every day; but ask yourself who will sell more at the end of the day! People buy from people People buy from people they like & respect People prefer not to buy from people they don’t like People like people who like them People respect people who they believe work to be honest, are empathetic, and are interested in more than themselves Who are you to your customers?

This “7 Minute Salesperson” was brought to you by CATALYST PERFORMANCE LEARNING, a global leader in sales & management training. The 7 Minute Salesperson Tim McMahon CEO