Design Journal By Carolyn Boseley

Screen Pot Client: Robert Rose Business: Pot plant shop Company Name: Screen pot Design brief: Logo design Designer: Carolyn boseley

Design Brief Target audience: Upmarket professionals, Persons living in home units who must rely on pot plants for a garden, Businesses wanting a plant display. Objective To increase business sales budget: $2,500 Timeline: Before the end of the financial year

Logo Design Specific colours for logo: Greens and reds Background: Clay background Images: Of artistic pots

Images of pot plants I first started off with researching, finding imagery of pot plants to get ideas for designs, colours, patterns

Examples of Logo’s I then researched other pot plant logo’s to gain further inspiration

Ideas Next , I wrote down words that I thought of when thinking about pot plants and started sketching rough ideas. Soil, dirt, green, clay pot, brown, small, seed, roots, Terra cotta, flower, display, design, large garden, Colour, decoration.

Sketches of ideas Further sketches of ideas

Rough Logo Designs