Next-generation Mobile Solution: NFC Changes The Future mediba Inc.

Agenda

ear N F C ield ommunication

NFC`s 3 standard NFC Type A Type B Felica

NFC meets mobile In Singapore, technologies like NFC have become widespread in the form of an ez-link card. In the future, this technology will become a reality with a mobile.

The knowledge of 8 years 2012 2004

Felica: Penetration into Transportation Infrastructure

Why have mobiles with Felica become widespread? transportation infrastructure mobile career`s self efforts

Mobiles with Felica: Popularization in Japan 67 million devices

Popularization: Mobiles with NFC By 2015, the majority of mobile devices will have NFC technologies. *reference date：H.I. BUSINESS PARTNERS

Agenda

Mobile Payments of 7&i holdings

Mobile Payments of 7&i holdings

Regarding “nanaco” “nanaco” is an e-money service provided by 7&i holdings that is available on cards and mobiles. mobile card

Regarding 7&I holdings In the 2012 facial year, consolidated sales reached 4, 780, 000, 000. Distribution to Japan's largest business groups. CVS GMS Casual Restaurant Department Store

“nanaco” & ”WAON” : rate of utilization is overwhelming. Both e-money services are issued by retail companies. *reference date：wikepedia Popularization of e-money in Japan

Why was the mobile service provided? Email address information can be obtained at the time of registration. Push type communication /CRM is possible Pre-charging provides convenience With only a mobile, shopping is possible For company For customer

Point : attract a large base of users

Agenda

The Flash Marketing Craze Significant discounts to acquire new customers

For Restaurants aiming at repeat customers, Couldn’t gurunavi help ? Merchant Support:

By providing value, continued contact with the customer is possible Aiming for Repeat Customers:

Why was the mobile service provided? “Continuous Contacts” Email Newsletter Registrations “Adds Value” Coupon Offers・Points

About a “Gurunavi Touch” “Gurunavi Touch” is a mobile solution service. Only one can get a coupon and use Gurunavi`s points on mobile by touching the reader ….

Utilizing marketing Data acquisition without identifying an individual 1. The Number of Visits 2. When coupons are taken 3. When coupons are used

More Visits ……… Better Coupons ! The Number of Visits Quality of coupons

Point : esteem highly repeater

Agenda

New Advertising Method: “Strappi!” ※ permission to introduce from the SHUNKOSHA inc. Felica readers are embedded into train straps

Simply Touch! A touch gives passengers access to mobile sites

Utilizing marketing Data acquisition without identifying an individual 1. The number of touches 2. The number of mobile site accessed

CTR 7x effect 0.1% 0.7% Banner ad`s averageCTR by Eyeblaster This time`s CTR

Points : Attention to Access Attention Access

Points : take aim at idle time Summarize mobile NFC: shortening the sense of distance possible to doing new marketing

Thank you !