How to Choose The Right Colors When Designing A Banner Color increases brand recognition, so the colors that you choose for a banner promotion have a major influence on its success. As you choose colors for your display, know the cultural origin of your audience. You want to make sure that the color conveys the message that you intended. The way that the human eye processes color can influence our reactions. If you use a black and white color scheme, add a color splash to provide a focal point for your audience. Color can provoke strong feelings and reactions. For example, don't use red if you are advertising a medical product, since red can trigger the perception of danger. Alternatively, use green and blue, as they convey the feeling of safety. Choose colors that harmonize with the message of your brand. Use completing colors for a soothing appearance, and use opposite colors for a more assertive statement. It's important to choose the right colors to make a great banner that will attract potential clients. For more information visit:- Banner Design or http://blog.postupstand.com/how-to- choose-the-right-colors-when-designing-a-banner/