广东丽日集团投资有限公司 LIRI GROUP Project Outline: Re-branding and Corporate Identity Systems 品牌重建、企業識別系統設計 Project Description: Brand Identity design for LIRI Group, a leading land and real estate developer in the city of Foshan, Guangdong Province. We are creating a powerful, consistent brand presence which allows LIRI Group to step out from the ordinary and differentiate the group company from their competitors. We help LIRI Group define their marketing goals and developed a branding package that meets their needs. Starting with a rebrand and redesign, New York Design has created a totally new identity for the LIRI brand and across all of LIRI's marketing elements to form a cohesive program.

New York Design New York Design 紐約設計顧問 was founded in 1983. We are a Taiwan based graphic design consultant, provide a comprehensive range of corporate identification services. Since our inception, we have actively involved in design. Every one in the team is deeply committed to professional, cost effective solutions. We take great pride in providing simple, elegant solutions to complex problems. This philosophy in embodied in our design philosophy, Simple is the Solution and Simple is Smart. New York Design had received numerous recognitions and accolades. Our works has also appeared in some of the major international publications and graphic journals. http://www.newyorkdesign.com.tw or http://www.behance.net/new_york_design/frame More on this presentation project: LIRI Group http://www.behance.net/new_york_design/frame/3412239