Trip to the Moon Advertisement - 20.04.2009 Tomas Won Je

Content Intro Product overview 4P analysis Product People – Market Segmentation Price Place Paper Advertisement Movie Advertisement

Trip to the Moon Company Name ASTRO – Aero Star TouR to the mOon Brand Logo

Trip to the Moon Travel to the moon service Special, high-quality experience for upper class Realize their dream Respect & reputation will grow

4P Analysis

4P Analysis - Product Travel service – To the Moon Needs Utility Psychic utility Packaging All of thing for tour the moon (ex. Insurance, education, food) Different from competitor Leader of this service High entry obstacle – this business need to high capital

Product life cycle Product life cycle Moon travel service – introduction phase Importance of AD : to awareness AD + Reported NEWS – Raised Profit

Positioning Product positioning ASTRO own “Special experience” Moon, the final frontier

4P Analysis - People Target – Billionaires / upper class

4P-People : Market Segmentation Target analysis Geographic - city size : Big city / North America & Europe

4P-People : Market Segmentation Target analysis

4P-People : Market Segmentation Target analysis Demographic - age & gender : male or female age of 30~60 - occupation & income : Wealthiest in various fields - Life style : Our customer can everything without money problem whatever they want

4P-People : Market Segmentation Target analysis Behavior - user status : high status, sole user - benefit sought *status benefit : The rich showing off own status *high quality : new & special experience

4P-People : Market Segmentation Target analysis Psychographic - attitude Leadership leader of diverse fields Self-esteem can be felt self-satisfaction Superiority can be felt superiority

4P-People : Market Segmentation Target analysis Maslow’s Hierarchy of Needs

4P-Place Where can customers buy Have not store Explain & suggest personally By contract with agents Customer can contact with through web-site or telephone

4P-Price How much USD 125-150 million Price category Top-of-the-line

Paper Advertising

This headline stimulate Progressive person Adventurous person ∴ The upper class has these kind of attitude

This headline also makes customers evocate They might be wonder about it ∴ can have concentration

This is slogan for ASTRO Showing this slogan helped customers to understand our adverting This ad gives chance that customers would think traveling the moon

Video Advertising

Video Ad

Video Ad

Video Ad

Video Ad A-peak; B-peak (amplitude = cca 2,2s) 1: company logo 2: A-first flight, B-picture (+ year) 3: A-First man in space, B-picture (+ year) 4: A-First man on the Moon, B-picture (+ year) 5: 50 years later (next row) another landing 6: This time (picture of suited astronaut) 7: It's YOU! 8: company logo

Video Ad should MOTIVATE CHALLENGE CREATE LINKS FORCE

ASTRO – Trip to the Moon Let‘s talk about…

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