Pimple Killer YE4A 1096100022 Winnie Zeng YE4A 1096100028 Caroline Hung YE4B 1096100069 Sophia Lin YE4B 1096100119 Kelsey Sun

Product  The Needs Utility of Pimple Killer Durable shower gel for beauty  Brand name = Pimple killer   Product / brand logo

Product  Packaging Normal bottle with a sponge  Product positioning Treat + Prevent + Beauty  Product differentiation Whole body + Exfoliator + Taste

People  Target market Urban ladies and gentlemen  Define target by demographic and behavior  Market need for the product For beauty + Time saving

Price  500ml $598 300ml $398  Price category  Affordable

Place  Consumer can get Pimple Killer at A+1 Poya Ming Chai Mei Watsons…

PK Activity Two logo sticks Address: No.900, Minzu 1st Rd., Sanmin Dist., Kaohsiung City 807, 50 T-shirts For Girls For boys

Promotion  Advertising Plan  Advertising Objective  Creative Mix TV ad & Print ad

Creative Strategy  Headline: Pimple Killer, give you clean body forever!  Slogan: Pimple gone, beauty come!  Logo:

Creative Strategy  Background music: no  Contact info:

Product Logo PK: pimple killer 2. Color: clean water 3. face: male and female

Print ad The background: The woman’s back: The small skier: The meaning of print Ad.:

TV ad

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