Lipso 1094200007 Thomas 1094200011 Felicia 1094200047 Olivia 1093200014 Wendy 1094200117 Helen TV commercial

Brand Name: Lipso Logo: L

Product Miss Social Creative set of wine On special event Delicate package

Target Market 20-35 years old Interest in creativity and fashion product Consideration for buying a gift Price: NT.1880

TV commercial

Storyboard Music: Fade In

Music: Fade Out

SOUND EFFET: Camera shots

MUSIC FADE IN MUSIC FADE OUT SOUND EFFECT: Fell over

MUSIC FADE IN

MUSIC FADE OUT SUPER: Can’t resist the beauty

VO: A perfect gift Miss Social SUPER: A perfect gift Miss Social

VO: LIPSO Sparkle your life

Attention Attractive The development of the relationship

Comprehension

Credibility The happiness Desire Gift To know people (socializing)

Action

Place

Promotion Sales Free couple of goblet Coupon for next buying Free gift wrapping