10 Things You Should Do Right Now to Protect Your Bottom Line: 1. Stay on top of local and national legislation. 2. Know where your competition stands, and invest in resources for efficient forecasting and planning. 3. Pay attention to the latest trends and innovations. 4. Be prepared for an emergency. 5. Cut costs by knowing your ROI on every purchase. 6. Better serve guests by comprehensively training your staff. 7. Find tangible strategies for going green. 8. Take action to retain top employees. 9. Have a viable press strategy. 10. Be knowledgeable — tap into the minds of industry frontrunners. www.ahla.com/bottomline

1. Stay on top of local and national legislation. Card Check ADA Tourism & Travel Promotion TARP H-2B Visas E-Verify Taxes Healthcare AH&LA Member Benefits: Legislative updates, guidance, and opportunities to connect with your representatives www.ahla.com/government

2. Know where your competition stands, and invest in resources for efficient forecasting and planning. AH&LA Member Benefit: Discounts at the AH&LA Data Center, powered by STR Global www.ahla.com/datacenter

3. Pay attention to the latest trends and innovations. AH&LA Member Benefits: Free subscriptions to Lodging magazine, AH&LA SmartBrief, Lodging Law, Lodging HR, and Prism

4. Be prepared for an emergency. prevention and recovery * effective communication * employee safety AH&LA Member Benefit: Advisories during and after newsworthy emergencies, informing you how to help, how to recover, and what to do next. www.ahla.com/information

5. Cut costs by knowing your ROI on every purchase. AH&LA Member Benefit: Generous discounts from over two dozen leading industry providers. www.ahla.com/membership

6. Better serve guests by comprehensively training your staff. AH&LA Member Benefit: Save up to 40% at the American Hotel &Lodging Educational Institute www.ei-ahla.org

7. Find tangible strategies for going green. AH&LA Member Benefit: The Green Guru will research and answer your most pressing questions at no extra cost. www.ahla.com/green

8. Take action to retain top employees. AH&LA Member Benefits: Enroll your staff in Women In Lodging or the Under 30 Gateway, and increase your cultural competence through our diversity resources. www.ahla.com/diversity

9. Have a viable press strategy. AH&LA Member Benefits: Receive media advisories, exclusive guidelines, and Media Alerts to get the right kind of exposure. www.ahla.com/press

AH&LA Member Benefit: Exclusive discounts to industry events 10. Be knowledgeable—tap into the minds of industry frontrunners. www.ahla.com/events

Becoming a member of AH&LA Dual membership with 43 partner state associations Access to members only Website for resources Get involved with committees and events Visit www.ahla.com/newmember to learn more.

Questions? Pam Inman pinman@ahla.com (202) 289-3136