Getting the Google search results you want by Chris Myers Gerald R. Ford School of Public Policy myersca@umich.edu http://twitter.com/myersca aim & google: oldmacbum http://www.fordschool.umich.edu

Not getting the results you are expecting? Frustrated? Photo by: http://www.flickr.com/people/striatic/

Lessons come from a mess. Photo by: http://www.flickr.com/photos/dalasie/

What is Google looking for? Photo originally by: http://www.flickr.com/people/nolifebeforecoffee/

1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://acoolguy.com Good: http://chrismyers.com

1. URL – Spell it Out – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://myschool.umich.edu/id?=3456&type=2&sort=4 Good: http://myschool.umich.edu/faculty/john_doe

1. URL – Path Matters – Key Words – Good and Bad Photo by: http://www.flickr.com/people/airpark/ Bad: http://myschool.umich.edu/content/grouping/people/faculty/educationalstudies/pages/faculty/doe Good: http://myschool.umich.edu/faculty/john_doe Better: http://myschool.umich.edu/john_doe

2. Page Title – Reflect Page – Good and Bad http://www.flickr.com/people/mikefischer/ Bad: University of Michigan Ann Arbor My School Good: John Doe Faculty <Name>

2. Page Title – Keywords http://www.flickr.com/people/13519089@N03/ Include your key words Right combination

3. Links – Keywords http://www.flickr.com/people/13519089@N03/ Include your key words Right combination About destination

3. Links – Link Title Accurate Description Right combination <a href=“http://www.google.com” title=“Popular Search Engine”>Google</a>

3. Links – Anchor text Accurate Description Right combination <a href=“http://www.google.com” title=“Popular Search Engine”>Google is a Popular Search Engine</a>

3. Links – Incoming – Popularity Photo by: http://www.flickr.com/people/patrick_q Numbers Source Quality

4. Content – Keywords - Density Photo by: http://www.flickr.com/photos/martinstabe/

5. Timeliness – Updated Photo by: http://www.flickr.com/people/lwr/

Examples Photo by: http://www.flickr.com/photos/tracyhunter/

Don't forget to remove items from Google's list  (including PDFs and Word Documents save html file with code as same name) Photo originally by: http://www.flickr.com/photos/raster/ Just say the magic word/code: <meta name="robots" content="noindex,nofollow">

Happy Photo by: http://www.flickr.com/photos/orcoo/