Rick Enrico President & CEO JuiceMetrIQs Juice Media Worldwide renrico@juicemedia.com www.juicemetriqs.com

JuiceMetrIQs™ TECHNOLOGY CONTINUOUS DATA EXTRACTION ENGINE all subscriber email list segmented customer email lists email tracking data CLIENT IT ENVIRONMENT MARKETING DEPARTMENT Connect distributed data silos Continuous updates of data with the Juice Extraction Engine Analyze and segment with the JuiceMetrIQs™ application Integrate directly with email marketing via ExactTarget Track conversions by linking marketing performance metrics with individual customer profiles 1 2 3 4 5 1 2 3 4 5

SUCCESS AND ROIs created segmented customer list integrated tracking and email performance data linked email send and sales activity, providing insight into ROIs analyzed customer interaction in the context of resulting sales activity $400,000 increase in sales revenue. 1 email campaign. 3 segment versions.

analytics aggregation automation RE-ENGAGEMENT AUTOMATION are loyalty club members haven’t purchased in the past year have just made a recent purchase have subscribed create triggered campaigns based on levels of customer involvement customize messaging to promote interaction set up campaigns that evolve with each customer relationship How do I create strong relationships with customers that are new or haven’t made a recent purchase? SUCCESSFULLY EXECUTE WINBACK CAMPAIGNS FOSTER DEDICATED CUSTOMERS STRENGTHEN BRAND IDENTITY

segmented customer lists all subscriber list segmented customer lists LIST SYNCHRONIZATION Creating a list in JuiceMetrIQs™ automatically creates a corresponding list in ExactTarget

ESP tracking data PERFORMANCE TRACKING Tracking data received by ExactTarget automatically gets integrated into the JuiceMetrIQs™ database.

ESP tracking data Segment List: Clicked: 2007-12-20 Email segmented customer lists & all subscriber list INTERACTION-BASED SEGMENTATION JuiceMetrIQs™ allows for the quick access and creation of customer lists segmented by message interaction history Performance metrics graphs have quick links to the Query Explorer, allowing for responsive analytics and segmentation

CONVERSION TRACKING Having all your data aggregated in one location allows you to draw concrete connections between individual marketing campaigns and resulting sales ESP tracking data segmented customer lists & all subscriber list segmented customer lists

ADVANCED REPORTING Global sales and demographic reporting segmented customer lists Segment-specific reporting

Thank You!