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Download Tweetdeck to your PC to monitor your friends/followers and group replies, direct messages and searches. You can also group together friends and followers into your own defined categories e.g. Local Events, Personal Friends, Celebrities.

Social Collaborative Tools: how to use them to best effect 29 May 2009 Karen Blakeman www.rba.co.uk 1 Photo http://www.flickr.com/photos/podoboq/75568649/ taken by podoboq This presentation is licensed under a Creative Commons Attribution 3.0 License http://www.slideshare.net/karenblakeman Wednesday, 20th May 2009 Karen Blakeman, UK karen.blakeman@rba.co.uk Tag: patlib2009or #patlib2009

What do social collaborative tools mean to you? 29 May 2009 Karen Blakeman www.rba.co.uk 2

Social collaborative tools, Web 2.0 & cloud computing for… A different, more efficient way of managing data and working collaborative, social, sharing reusing data mixing data, mashups Cloud computing - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Cloud_computing All sorts of web based applications but…. don’t become obsessed with the technologies themselves think about what you want to achieve and look at how you can achieve it experiment! Examples: RSS, blogs, Twitter, wikis, hosted Sharepoint, hosted document management systems, Flickr, Facebook, YouTube, Slideshare, mashups 29 May 2009 Karen Blakeman www.rba.co.uk 3

Sharing and moving ‘stuff’ around From one application to another, one service to another, one site to another RSS APIs Widgets Gizmos Flakes ‘Stuff’ 29 May 2009 Karen Blakeman www.rba.co.uk 4

Gartner hype curve 29 May 2009 Karen Blakeman www.rba.co.uk 5 http://www.gartner.com/pages/story.php.id.8795.s.8.jsp

RSS in Plain English http://www.commoncraft.com/rss_plain_english or on http://www.youtube.com/watch?v=0klgLsSxGsU 29 May 2009 Karen Blakeman www.rba.co.uk 6

RSS Stands for Really Simple Syndication, or Rich Site Summary or RDF site summary Also ATOM (Google) Written in XML extensible markup language A means of delivering headlines and alerts A means of adding, transferring or re-publishing content to web pages, blogs, Twitter, Facebook, mashups etc. 29 May 2009 Karen Blakeman www.rba.co.uk 7

RSS as a source of information What do you need? Use a feed reader to get the most out of the technology Web based readers Google Reader http://www.google.com/reader Bloglines http://www.bloglines.com/ Programs on your desktop machine, laptop, Blackberry, mobile RSS reader part of Outlook 2007 IE 7/8, Firefox, Thunderbird and Opera users View feeds via a web page or start page e.g. Netvibes, iGoogle 29 May 2009 Karen Blakeman www.rba.co.uk 8

http://www.google.com/reader 29 May 2009 Karen Blakeman www.rba.co.uk 9 ….like Google Reader

Feeds in Outlook 2007 29 May 2009 Karen Blakeman www.rba.co.uk 10

Want to add a feed to your reader? 29 May 2009 Karen Blakeman www.rba.co.uk 11

RSS for publishing or re-distribution RSS feed creation in CMS Feeds automatically generated by blogs, Flickr, Slideshare, YouTube,Twitter, publishers RSS feed writers e.g. FeedForAll.com, RSSPublisher.com Add RSS feeds to your blog, iGoogle, Netvibes, Facebook etc using widgets, gadgets, applications, ‘stuff’ Convert RSS feeds to HTML for your web site for example Feedburner http://feedburner.google.com/ Combine feeds using for example Yahoo Pipes http://pipes.yahoo.com/pipes/ 29 May 2009 Karen Blakeman www.rba.co.uk 12

http://www.ukeig.org.uk/ 29 May 2009 Karen Blakeman www.rba.co.uk 13 RSS feed from the Blog RSS feed of eLucidate table of contents Combine (mash) feeds using Yahoo Pipes

Blogs Short for web log May not be called a blog What’s New, Current Awareness, News & Announcements Instead of or in addition to a printed, emailed or static web based newsletter; what’s new; alerts Marketing tool inside and outside of the organisation CPD – recording professional development and reflective practice Recording project development, discussions Comments or “suggestions” box Monitor blogs for information and competitor intelligence Alternative publishing medium, small web sites 29 May 2009 Karen Blakeman www.rba.co.uk 14

Blogs as sources of information Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector Look for the Blogroll of List of Links on a relevant blog Google Blogsearch http://www.google.com/blogsearch use advanced search to search within an individual blog Live Feeds search - http://search.live.com/feeds Blog search engines and directories http://www.technorati.com/ http://www.blogpulse.com/ 29 May 2009 Karen Blakeman www.rba.co.uk 15

Blogpulse search and trends 29 May 2009 Karen Blakeman www.rba.co.uk 16 Click on the graph to see ‘trends’

29 May 2009 Karen Blakeman www.rba.co.uk 17 Blogpulse Trends Shows how often your search terms occur in postings – can compare up to three searches

Setting up your own blog Host on the blogging service’s own server or install on your site Google’s Blogger - free http://www.blogger.com/ host on Blogger or publish to your own site, but need to use blogger.com for both Wordpress - free Host on http://www.wordpress.com/ Software for loading onto your own site at http://www.wordpress.org/ Typepad – priced Host on http://www.typepad.com/ WeblogMatrix - Compare them all http://www.weblogmatrix.org 29 May 2009 Karen Blakeman www.rba.co.uk 18

Blog content Postings can be as short or as long as you like can be short announcements of new services can be lengthy, detailed articles http://www.theoildrum.com/ http://ukwebfocus.wordpress.com/ Beware of copyright and plagiarism Quote sources and acknowledge other blogs Add value: summarise lengthy articles, sources why might it be relevant or important to your readers include your own opinion or evaluation 29 May 2009 Karen Blakeman www.rba.co.uk 19

Bling for your blog Phil Bradley, Library and Information Show, NEC Birmingham, April 18th 2007 – Adding Bling to Your Blog! Gadgets, widgets, page elements etc. that you can add to your blog RSS to email RSS to PDF Calendars Photos from Flickr, Picasa Embed Youtube videos Embed Slideshare, authorSTREAM presentations RSS feeds from other blogs and sites Twitter feeds Tag clouds 29 May 2009 Karen Blakeman www.rba.co.uk 20

Blogging librarians UK Library Blogs http://uklibraryblogs.pbwiki.com/ Blogorama in Internet Resources Newsletter: http://www.hw.ac.uk/libwww/irn/ LIS-Bloggers email discussion list http://www.jiscmail.ac.uk/lists/LIS-BLOGGERS.html British Librarian Bloggers | Google Groups http://groups.google.com/group/britlibblogs 29 May 2009 Karen Blakeman www.rba.co.uk 21

29 May 2009 Karen Blakeman www.rba.co.uk 22

Twitter http://www.twitter.com/ ‘Microblogging’ SMS/instant messaging with bells and whistles ‘tweets’ 140 characters only what are you doing, what has your attention? send first 140 characters of your blog postings to Twitter using Twitterfeed.com ‘follow’ friends Use Twitter to update your Facebook profile Incorporate your Twitterstream into your web site, blog using RSS 29 May 2009 Karen Blakeman www.rba.co.uk 23

Twitter in Business 50 Ideas on Using Twitter for Business chrisbrogan.com http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ How Companies Use Twitter to Bolster Their Brands - BusinessWeek http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm Ten ways to make more of Twitter - Times Online http://technology.timesonline.co.uk/tol/news/tech_and_web/article6099159.ece#cid=OTC-RSS&attr=1063742 Reputation monitoring and management 29 May 2009 Karen Blakeman www.rba.co.uk 24

Twitter What are people saying about you? Oh dear! 29 May 2009 Karen Blakeman www.rba.co.uk 25

Who is on Twitter? 29 May 2009 Karen Blakeman www.rba.co.uk 26

Twitter at conferences “Blogging conferences is soooooo 20th century!” twitterers/tweeters abound at conferences The INSOURCE Conference Twitter Experiment http://www.rba.co.uk/wordpress/2008/02/11/the-insource-conference-twitter-experiment/ delegates, conference chairs, moderators can all comment on and monitor the proceedings use hashtags e.g. #onlineinfo2008 in your tweets use Twemes use http://search.twitter.com/ to follow fellow conference twitterers 29 May 2009 Karen Blakeman www.rba.co.uk 27

Searching Twitter and Tweets Searching public tweets http://search.twitter.com/ http://www.twitterfall.com/ Searching tags and hashtags e.g. #onlineinfo2008 http://www.hashtags.org/ - nor always reliable http://www.twemes.com/ - delayed reporting on tweets but includes tagged Flickr photos and del.icio.us bookmarks Phil Bradley's weblog: Twitter Search - 20 alternative search engines http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html 29 May 2009 Karen Blakeman www.rba.co.uk 28

My Twitterstream 29 May 2009 Karen Blakeman www.rba.co.uk 29

Tweetdeck – PC based http://www.tweetdeck.com/ 29 May 2009 Karen Blakeman www.rba.co.uk 30

Loudtwitter http://www.loudtwitter.com/ send tweets to your blog using LoudTwitter generates a chronological list of your tweets by day easier to read as a record of the event only records your tweets, not your followers http://karenblakeman.livejournal.com/ 29 May 2009 Karen Blakeman www.rba.co.uk 31

Yammer http://www.yammer.com/ Corporate version of Twitter Hosted on Yammer’s site I’m Yammering away… http://robwood.wordpress.com/2009/04/16/im-yammering-away/ 29 May 2009 Karen Blakeman www.rba.co.uk 32

Wikis wiki-wiki – Hawaiian meaning quick First wiki was the WikiWikiWeb, Ward Cunningham 1995 A collaborative web application that allows users to easily add and edit content Can be used for developing documentation, course content project management developing a conference programme and proceedings Helpdesk tool History keeps a record of the changes and different versions of the documents Many have blog like discussion areas and RSS feeds 29 May 2009 Karen Blakeman www.rba.co.uk 33

29 May 2009 Karen Blakeman www.rba.co.uk 34 Wikipedia Option to edit the page

Wikipedia (2) 29 May 2009 Karen Blakeman www.rba.co.uk 35 No edit option

Wikis for collaborating on documents Single centrally located copy instead of multiple copies circulating via email all with different edits Version control Collaborators do not have to be running the same software or same version Can see the “time line” or history of edits who has edited what and when useful in compliance situations Some wikis allow for comments and discussion on edits But have to be online to work on the document 29 May 2009 Karen Blakeman www.rba.co.uk 36

What are wikis used for in real life? UKeiG Web 2.0 blog – Wiki category http://ukeig.wordpress.com/category/wikis/ Wikis that work in the real world http://tinyurl.com/a32rnf Wikis for training materials and conference organising http://swashford.wordpress.com/2008/01/11/wiki-wonders/ Wikis for compiling subject guides http://meredith.wolfwater.com/wordpress/index.php/2008/01/09/we-have-wiki/ A free surgical encyclopaedia for surgeons and their patients http://wikisurgery.com/ Using a Wiki for an Intranet - Janssen-Cilag, switched from a static HTML site to using a wiki. http://www.fastforwardblog.com/2007/09/18/enterprise-wiki-increases-collaboration-and-connections-at-janssen-cilag/ 29 May 2009 Karen Blakeman www.rba.co.uk 37

Helpdesk tool “We are experimenting with a small scale wiki tool to help us with internal communication within a large Learner Support team. In an effort to cut down on e-mails and go some way towards 'centralising' and organising (mostly short term) information needed to serve students across a range of service points. The wiki is updated daily/hourly/as required with any information thought important to the team. We would be very interested to see if anyone is doing something similar and to hear what kind of results you are having” Paula Fitzpatrick Learner Support Team University of Northumbria 29 May 2009 Karen Blakeman www.rba.co.uk 38

Experimenting with wikis May already have wiki options on your system Blackboard, Moodle, SharePoint feedback on Sharepoint wiki – robust but basic Not always straightforward to install on your own system use third party “wiki farms” to start with http://en.wikipedia.org/wiki/List_of_wiki_farms some wiki farms make your wikis completely open, that is viewable and editable by anyone Compare wikis at http://www.wikimatrix.org/ Don’t call it a wiki! 29 May 2009 Karen Blakeman www.rba.co.uk 39

Experimenting with wikis Some wiki farms to try: Peanut Butter Wiki now renamed PBWorks http://pbworks.com/ Wikispaces http://www.wikispaces.com/ Seedwiki http://www.seedwiki.com/ Wet Paint http://www.wetpaint.com/ Also try Google Docs http://docs.google.com/ Google Sites http://sites.google.com/ Zoho http://www.zoho.com/ 29 May 2009 Karen Blakeman www.rba.co.uk 40

Google Docs & Spreadsheets http://docs.google.com/ need a Google account text documents (Word, Open Office, Star Office) spreadsheets, presentations Can upload existing documents and will keep most of the formatting (wikis usually removes formatting) Invite others to share your documents Edit documents online with whomever you choose Has a similar version/history record as wikis “Google Docs suffers privacy glitch “ http://news.cnet.com/google-docs-suffers-privacy-glitch/ 29 May 2009 Karen Blakeman www.rba.co.uk 41

Google Sites http://sites.google.com/ Marketed as a way of producing your own site hosted on Google Can be set up and used as a wiki 100 MB storage 29 May 2009 Karen Blakeman www.rba.co.uk 42

http://www.zoho.com/ 29 May 2009 Karen Blakeman www.rba.co.uk 43

Social bookmarking Social Bookmarking as a Knowledge Management Strategy, Robert Berkman, The Information Advisor Vol 11 (1), March 2007, Knowledge Management Supplement http://www.informationadvisor.com/IA_KM_March07.pdf Web hosted services Diigo http://www.diigo.com/ Del.icio.us http://del.icio.us/ Connotea http://www.connotea.org/ 2Collab (Elsevier) http://www.2collab.com/ 29 May 2009 Karen Blakeman www.rba.co.uk 44

Flickr http://www.flickr.com/ Owned by Yahoo! Share photos with selected individuals or make public Put photos of your library’s or organisation’s events on Flickr promote your department, information centre, organisation direct journalists to your ‘album’ when they ask for photos to accompany articles about you make sure you tag and describe them organise into sets decide on copyright and Creative Commons licenses http://www.flickr.com/photos/ukeig/ 29 May 2009 Karen Blakeman www.rba.co.uk 45

29 May 2009 Karen Blakeman www.rba.co.uk 46

Slideshare, authorSTREAM, Slideboom Share presentations Include an accompanying commentary Keep private, share with selected people, or make public Slideshare http://www.slideshare.net/ Slideboom http://www.slideboom.com/ authorSTREAM (can also convert to iPod and video for YouTube) http://www.authorstream.com/ Embed Slideshare and authorSTREAM in your blog, web site, Facebook profile, start page …….. 29 May 2009 Karen Blakeman www.rba.co.uk 47

Add presentations to your web site, blog, Facebook, LinkedIn 29 May 2009 Karen Blakeman www.rba.co.uk 48

Slideshare as a source of information 29 May 2009 Karen Blakeman www.rba.co.uk 49 Identify a relevant presentation and Slideshare will try and find similar types of presentation

Videos For example Vimeo, YouTube News, ‘how to’ videos, corporate broadcasts, presentations, advertise your services e.g. Birmingham BestforBusiness http://www.youtube.com/watch?v=XXs1scj9Xx4 Embed videos in your blog, Facebook page, start page, web site etc. 29 May 2009 Karen Blakeman www.rba.co.uk 50

Advertise your services: BestforBusiness Birmingham 29 May 2009 Karen Blakeman www.rba.co.uk 51 http://www.youtube.com/watch?v=XXs1scj9Xx4

Greg Notess – Strange Midpage Results 29 May 2009 Karen Blakeman www.rba.co.uk 52 http://www.youtube.com/watch?v=_yCjzo3bWIg

Podcasts Podcasts almost becoming commonplace conference presentations interviews news items Podcasting Hacks: Tips and Tools for Blogging Out Loud (Paperback) by Jack Herrington ISBN 13: 978-0596100667 Podcasting for Dummies by Kreg Steppe, Tee Morris, Chuck Tomasi, and Evo Terra, ISBN 13: 978-0470275573 29 May 2009 Karen Blakeman www.rba.co.uk 53

Facebook http://www.facebook.com/ Originally set up to enable students of Harvard University to keep in touch Now available to anyone Set up your personal profile Join and create groups, pages can be open, closed or secret discussion boards, ‘Wall’, photos, videos, events Most corporate groups are now private Library pages, professional groups, local government Why local government shouldn't be on Facebook Simon Wakeman (some of his arguments apply to all types of organisations) http://www.simonwakeman.com/2009/02/25/why-local-government-shouldnt-be-on-facebook/ 29 May 2009 Karen Blakeman www.rba.co.uk 54

LibraryThing.com 29 May 2009 Karen Blakeman www.rba.co.uk 55

Start pages For example iGoogle My Yahoo http://www.pageflakes.com/ http://www.netvibes.com/ Collate data, photos, videos, weather news, calendars, notepads for queries, RSS feeds etc. by adding ‘flakes’ to your page Can have multiple tabs to generate separate collections Can keep them private, share with a group of people, or make them public 29 May 2009 Karen Blakeman www.rba.co.uk 56

iGoogle 29 May 2009 Karen Blakeman www.rba.co.uk 57

My Yahoo! 29 May 2009 Karen Blakeman www.rba.co.uk 58

UKeiG on Netvibes http://www.netvibes.com/ukeig1 29 May 2009 Karen Blakeman www.rba.co.uk 59

CABI Alerts - Monitoring Worldwide SWINE FLU Information http://www.netvibes.com/cabialerts 29 May 2009 Karen Blakeman www.rba.co.uk 60

UKeiG Channels of Communication Web site - http://www.ukeig.org.uk/ email discussion lists LIS-UKEIG http://www.jiscmail.ac.uk/lists/lis-UKEIG.html Intranets Forum http://www.jiscmail.ac.uk/lists/UKEIG-INTRANETS-FORUM.html Main blog - http://www.ukeig.org.uk/blog/ Web 2 blog – http://ukeig.wordpress.com/ RSS feeds for events, eLucidate, blogs, flickr, combined feed via Yahoo Pipes Facebook http://www.facebook.com/group.php?gid=2442435465 plus event pages Flickr http://www.flickr.com/photos/ukeig Netvibes http://www.netvibes.com/ukeig1 Twitter https://twitter.com/ukeig, https://twitter.com/ukeig2009 29 May 2009 Karen Blakeman www.rba.co.uk 61

Risk assessment and mitigation Privileged user access - who has specialized access to data Regulatory compliance – is the vendor willing to undergo external audits and security certifications Data location – does the provider allow for control over the location of data Data segregation, is encryption available Recovery – what will happen to data in the case of a disaster; is complete restoration available and how long would it take Investigative Support – does the vendor have the ability/willingness to investigate inappropriate or illegal activity Long-term viability - what will happen to data if the company goes out of business; how will data be returned and in what format Brodkin, Jon. "Gartner: Seven cloud-computing security risks” http://www.infoworld.com/article/08/07/02/Gartner_Seven_cloudcomputing_security_risks_1.html 29 May 2009 Karen Blakeman www.rba.co.uk 62

Which collaborative tools will work for you? 29 May 2009 Karen Blakeman www.rba.co.uk 63 Feedback from participants at a Web 2.0 workshop. The same one day workshop was delivered to three separate groups of people (mostly public sector and academic librarians) over a two week period

What next? YOU DO NOT HAVE TO USE Web 2 stuff It should make life easier and help you do the job more effectively… …if does not, ditch it! Play and experiment but.. …You don’t have to try everything Look at what you already have and see if you can “web 2” it e.g. existing presentations, RSS feeds from blogs, photos you could upload into Flickr 29 May 2009 Karen Blakeman www.rba.co.uk 64

Resources Wikis: Tools for Information Work and Collaboration. Jan Koblas, Chandos Publishing, ISBN 1-84334-178-6 How to Use Web 2.0 in Your Library, Phil Bradley. May 2007, Facet Publishing, 224pp paperback ISBN: 978-1-85604-607-7 Forrester Report on Enterprise Web 2 destinationCRM.com: Wikis Grow, Podcasts and Social Bookmarking Slow http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Wikis-Grow,-Podcasts-and-Social-Bookmarking-Slow-51507.aspx 29 May 2009 Karen Blakeman www.rba.co.uk 65

To encourage you in your Web 2 endeavours, a short motivational video  29 May 2009 Karen Blakeman www.rba.co.uk 66 Here comes another bubble – Richter Scales http://www.youtube.com/watch?v=I6IQ_FOCE6I