TELEFUN MARKETING MYOPIA PRESENTED BY ADAM KHAN KASI www.soopertutorials.com

Facts about the founder Company Background Company Mission & Vision Branding entertainment service Telefun jingle Business process Products & Services Employees Marketing Finance Competitors Social & Legal Issues Strengths and weakness Opportunities and threats Marketing Myopia Future Strategies Presentation Plan www.soopertutorials.com

Facts About The Founder www.soopertutorials.com

Background of Company Foundation End of 2004 Initial Capital 5 million rupees approx Capital origin Mr.Shakeel started medicine business form Rs.5000. Sold out Medicine business at 5 Million approx in the year 2003 Head behind idea Mr. Shakeel www.soopertutorials.com

Background of Company Industry Telecommunication Business Objective To entertain people of Pakistan by providing entertainment stuff using existing telecommunication infrastructure of PTCL Business Perquisites Register Private limited Company under from SECP. Acquiring of PRS (0900-78601) from PTA. www.soopertutorials.com

Company Mission & Vision Company have no mission and vision statement. Proposed Vision To become the No.1 entertainment company in Pakistan Proposed Mission Providing better and low rate entertainment products and services throughout Pakistan using wide spread telecommunication infrastructures of PTCL. www.soopertutorials.com

Branding Entertainment Service Brand is the paramount image of product or service which create awareness, drives the perception and finally regards desirability. Mr.Shakeel Objectives for brand Match with service Remembered easily Perfect branding Telefun brand name was suggested by Mr.Shakeel Service brand name “Telefun” Match with telephone Easy to remember Represent service www.soopertutorials.com

Telefun Jingle Telefun Jingle 0900-78601 Telefun! Telefun. Story behind jingle Jingle poetry written by Mr.Shakeel Jingle informs the consumers to dial the number to use the telefun service. Music was composed by telefun marketing team www.soopertutorials.com

Business Process Telefun business process is quite simple Caller dial 0900-78601 from PTCL number. Call land on Telefun PBX and forwarded to IVR Numeric keys are used to select option Telefun charges Rs.14.70 per minute PTCL is charging special rates that’s why they Keep 40% share and telefun 60% share of revenue. www.soopertutorials.com

Products & Services Music Library Latest News Horoscope Cash prizes Amusement world Mobile Friendship Free Gift hampers Lucky Number FM 101 programs TV Programs www.soopertutorials.com

Employees Employees are core competencies for company. Telefun started with 70 employees and currently there are only 20 employees. There is no proper Human resource department. Faraz Ahmed worked as Project manager was trustworthy employee in the eyes of Mr.Shakeel. Hiring on Ad-Hoc basis Salaries are below market level. In December 2008 IT department employees are fired due to financial crises www.soopertutorials.com

Marketing Marketing is one of the strong point of telefun. Co-branding MacDonald's Telenor Mobilink Commercials TV Radio CDs Local Cable Channels www.soopertutorials.com

Marketing Commercial www.soopertutorials.com

Finance Telefun enjoyed high profits during years 2005 and 2006. Telefun Revenues declined up to 60% after 2006. Financial Estimation of Revenues and profits www.soopertutorials.com

Competitors Telefun have no direct competitors. Although some of the Indirect competitors making available such services as their secondary services. TeleMusti Telenor ARY GEO Lexun Group Mobilink www.soopertutorials.com

Social & Legal Issues In 2006 Telefun marketing team came with the idea of Quiz show “Kaun Baney Ga Crore Pati Derived from famous celebrity Amitabh Bachan show. Show to be launched on independence day of Pakistan. www.soopertutorials.com

Social & Legal Issues Pakistani nation were shocked to see Indian celebrity image on billboards and commercials. Pakistan and Indian Government took strict action under the copyright law and banned the Quiz Show. This incident not only disrespects out cultural values but also inflicts damage on our nation. www.soopertutorials.com

Strength and Weakness Strengths Low operations cost Easy reach to the service Brand awareness No direct competitors Weakness Higher management not having formal IT Knowledge Ad-Hoc decisions High service charges Informal Organization Structure Missing big panda’s Limited and outdated entertainment stuff www.soopertutorials.com

Marketing Myopia Telefun fall in love with its services that’s the reason marketing strategies are limited. Telefun not adopt the change with time. “Only thing which is remain constant in the world is Change” www.soopertutorials.com

Opportunities and Threats Opportunities Bring new products & services to market Joint ventures Partnership to minimize risk Threats Inflation Government Instability Company reputation Competitors & new entrants Rapid change in technology High taxes www.soopertutorials.com

Future Strategies Online Social Network Similar to Orkut Online Doctor www.soopertutorials.com

Telefun Poetry The top gun of the fun Telefun, Telefun Top class entertainment service Telefun. Telefun Favorite of the Pakistani nation Telefun,Telefun Tale for children Telefun,Telefun We have the talent Telefun,Telefun Company is great Telefun,Telefun No one can imitate Telefun,Telefun Leads the competition Telefun,Telefun Entertainment for everyone Telefun,Telefun Enjoy our Programs Listening FM 101 Telefun,Telefun Just dial 0900-78601 Telefun,Telefun Always accessible 24/7 Telefun,Telefun Select the choice Telefun,Telefun Every option is nice Telefun,Telefun Demand is yours We get it done Telefun,Telefun Find good friends Telefun,Telefun Get the movies While sitting at home Telefun,Telefun Pay less, get more Telefun,Telefun It's not the end Telefun,Telefun We will be offering more Telefun,Telefun Just wait and see Telefun,Telefun Repeat the jingle Telefun,Telefun Beat the drums Telefun,Telefun Always at your service Telefun,Telefun The top gun of the fun Telefun,Telefun www.soopertutorials.com

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