Active lives. Leisure is activities are shaped by the need for Discovery, learning, Belong, Fulfillment, Experience More interest in BOTH learning more to increase education/help in work AND more interest having fun/pleasure (+31% from 1975) Travel is a priority for Boomers who crave unique experiences to learn and give back to society Learning Vacations, Volunteer Vacations, Vocation Vacations, Adventure Vacations

2 This is where your header goes This is an area for sub-headers This area is for body copy This area is for body copy This area is for body copy This is an area for sub-headers This area is for body copy This area is for body copy This area is for body copy This is an area for sub-headers This area is for body copy This area is for body copy This area is for body copy

Charts are important Sub-headers help to explain things 4.5 4.0 3.5 3.0 2.5 2.0 2009 2009 2009 2009 2009 2009 2009 3

54% of all body copy is nice to have. But 100% of all important content should be posted as well. 54% of all body copy is nice to have. But 100% of all important content should be posted as well. Additional text can be placed anywhere according to the design requirements HEADER AREA Subhead are very important