We make brands and create demand. We believe that brands live in many fashions. They can be personalities, programs, causes and, of course, companies. And in order to make these entities into brands there must be an intimate & emotional connection with consumers. And we’ve had great success in brand building across the spectrum. For instance: Jessica Simpson: We took a struggling career and catapulted it with Newlyweds. Clearly, the phrase “is it tuna or chicken?” has made it into our lexicon. Ashlee Simpson: We helped create her career and brought her to a new level as a pop icon (with a little help from her sister of course). Ashton & Punk’d: Punk’d has become part of our vernacular & Ashton’s career has skyrocketed (not to mention he’s with Demi Moore). Causes: We have a long history of focusing on socially conscience efforts. This year we will help to register more than 20 million new voters in our Choose or Lose campaign. Virgin Mobile: As their key launch and media partner, we have worked closely with them in developing a unique identify for this new wireless company. They now have close to 3MM subscribers and are the fastest growing wireless company in the industry. Pantene: Reinvigorated the brand with young women Converse: We took a troubled iconic brand and help to revive it as a fashion-forward brand. Scion: Sales were struggling for the young adult car brand – we created a PMR marketing plan for them and BAM!, sales increased 13%. These are just a few examples – but what we want to illustrate is that we not only create brands, we weave personalities and brands into the pop culture fabric, we create demand! (PICK AND CHOOSE EXAMPLES THAT ARE MOST APPROPRIATE FOR YOUR MEETING)

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