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Summary: Factor “ZERO” is the integration of suspicion, doubt and ignorance humans use to destroy any innovation or differentiation that is not within their immediate scope.
As complex problems imply the integration of its components, mathematically, this implies a multiplication of their values. One “ZERO” transforms the result into zero.
The discovery of this anti-concept was done more than 25 years ago, and it has been now updated with the unicist strategic dynamics which allows the development of anti-missiles to avoid the impact of Factor “ZERO”.
Learn how to deal with the Factor “ZERO” provoked by the competitors in the market when launching an innovation or significant differentiation.
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