Hat Day in the Sun Event Summary June 2009 Prepared by: Susan Weiss

Event Summary With 90 percent of all skin cancers caused by sun exposure, The Headwear Association (THA) held the 2nd annual “Hat Day in the Sun.” Hat Day in the Sun is an annual national public awareness campaign to educate adults and children about how the right hat can protect against skin cancer, premature skin damage, and the advanced aging process. On Friday, June 19, 2009 to coincide with the first weekend of summer, THA members gave away close to 3,000 wide-brimmed sun-protection hats nationwide. Participating cities included: Philadelphia; New York; Jersey Shore; Lancaster, PA; Chicago, Annapolis, MD; Delray Beach, FL; Dallas, San Diego; Carlsbad, CA; Sebastopol, CA and Stockton, CA.

Event Handout Front of postcard Back of postcard 2,000 postcards were handed out with free hats during Hat Day in the Sun

Philadelphia Outback Trading, Hats in the Belfry and Philadelphia Rapid Transit combined forces in two locations in Center City Philadelphia to give away a few hundred hats. WPVI-TV 6ABC camera crew shot video footage of event and took hats back to the studio for the anchors.

Lancaster, PA Bollman Hats distributed 500 hats to record crowds at Binns Park. WGAL-TV covered the event during their 5-7am broadcast.

Jersey Shore NES Enterprises, Kathy Jeanne Inc. and Jay Gerish Co. gave out more than 400 hats to enthusiastic beach goers in Long Branch, NJ – Pier Village. It was graduation day for some of the local schools and there were a lot of young people who stopped by in big groups and loved the free hats. They had a great location and look forward to doing it again next year

New York Kangol participated in Hat Day in the Sun by handing out 100 assorted Tropic Casual Sun Hats on Coney Island.  Each hat had the provided Headwear Association postcard tucked into it.  People were thrilled to receive the free hats and appreciated the sun protection initiative.

Chicago Although it rained the entire day, SWPR distributed 75 hats provided by Bollman Hats at Oak St. Beach and various other locations throughout the city. Chicago Tribune – Red Eye Page 2 – 6/19/09

Detroit Broner Hats distributed 300 hats at River Days in Detroit. The Detroit New published an article about the event.

Delray Beach, FL Bollman Hats distributed 100 hats on a hot and sunny day on a beach in Delray.

Delray Beach, FL Received media coverage in The Sun- Sentinel Delray Beach Forum

Annapolis, MD Hats in the Belfry distributed 100 hats provided by Dorfman-Pacific + Kathy Jeanne, Inc. – and were literally out of hats in less then 20 minutes. 

Dallas Distributed 300 hats at Lake Lewisville in Dallas including Bailey of Hollywood & Bailey Western in conjunction with a KTCK radio promotion.

Stockton, CA Dorfman-Pacific distributed 504 hats at an all-star baseball & softball game at San Joaquin Delta College.

Sebastopol, CA Amy Smith, a custom hat milliner helped give away 200 hats from San Diego Hat Co. and Dorfman-Pacific at Whole Foods in Sebastopol, CA – 55 miles north of San Francisco.

Carlsbad, CA San Diego Hat Co. spread awareness about wearing hats to better protect you from the sun’s harmful rays by giving away 300 hats to beachgoers in Carlsbad

Media Results PR Newswire – US1 National Wire The news release was distributed to more than 2,000 newspapers, magazines, national wire services and broadcast networks throughout the United States. Print & TV clips: 170 Audience 148,534,000 Including: Yahoo!, Yahoo Canada!, Reuters, Market Watch, Arizona Republic, Dallas Morning News, Entrepreneur, Business Journals in 43 cities and many, many more National Television CBS The Early Show Day of coverage in participating markets Chicago Tribune, Detroit News, Sun-Sentinel WGAL-TV (Lancaster); WPVI-TV (Philadelphia)

CBS The Early Show Mon., 6/15 - CBS-The Early Show –Dave Price (weather) and Harry Smith (anchor) discussed hats and sun protection outside on the CBS plaza in New York. The crowd all received free hats and enthusiastically wore them throughout the AM segments.

Television Clips WHBF CBS-4 (Rock Island, IL), KFDA CBS-10 (Amarillo, TX), WOI ABC-5 (West Des Moines, IA), WWBT NBC-12 (Richmond, VA), KMIR, NBC-6 (Palm Desert, CA), WWSB ABC-7 (Sarasota, FL), WLOX ABC-13 (Biloxi, MS), KRNV, CBS-4 (Reno, NV), KCBD NBC-11 (Lubbock, TX), WRIC ABC-8 (Richmond, VA), WTEN ABC-10 (Albany, NY), WALB NBC-10 (Albany, GA), WAFB CBS-9 (Baton Rouge, LA), WTOL CBS-11 (Toledo, OH), WAVE NBC-3 (Louisville, KY), KAZT IND-7 (Phoenix/Prescott, AZ), KNOE-TV CBS-8 (Monroe, LA), WTKR CBS-3 (Norfolk, VA), KPLC NBC-7 (Lake Charles-Lafayette, LA), WLBT NBC-3 (Jackson, MS), KLTV ABC-7 (Tyler, TX), KFVE MyNetworkTV-5 (Honolulu, HI), KXLY 920-AM (Spokane, WA), WHO NBC-13 (Des Moines, IA), WNEP ABC-16 (Moosic, PA), KFSM CBS-5 (Fort Smith, AR), KTIV NBC-4 (Sioux City, IA), WMBF NBC-32 (Myrtle Beach, SC), KVOA NBC-4 (Tucson, AZ), WCAX CBS-3 (Burlington, VT), WISTV NBC-10 (Columbia, SC), KAIT ABC-8 (Jonesboro, AR), WIVB CBS-4 (Buffalo, NY), KFVS CBS-12, WTVR CBS-6 (Richmond, VA), KTTC NBC-10 (Rochester, MN), WDRB FOX-41 (Louisville, KY), KHNL NBC-8 (Honolulu, HI), KSLA CBS-12 (Shreveport, LA), KCAU ABC-9 (Sioux City, IA), KYTX CBS-19 (Tyler, TX), WTVM ABC-9 (Columbus, GA), WLNS CBS-6 (Lansing, MI), WLEX NBC-18 (Lexington, KY), WDBJ CBS-7 (Roanoke, VA), KFOR NBC-4 (Oklahoma City, OK), KKFX FOX-11 (Santa Maria, CA), WOIO CBS-19 (Cleveland, OH), KTRE ABC-9 (Lufkin, TX), WTNZ FOX-43 (Knoxville, TN), WSFA NBC-12 (Montgomery, AL), KOLD CBS-13 (Tucson, AZ), WHNT CBS-19 (Huntsville, AL), WTHR NBC-13 (Indianapolis, IN), WBAY ABC-2 (Green Bay, WI), WFLX FOX-29 (West Palm Beach, FL), KPAX CBS-8 (Missoula, MT), WCSC CBS-5 (Charleston, SC), KPSP CBS-2 (Thousand Palms, CA), KXLY ABC (Spokane, WA), WVVA NBC-6 (Bluefield, WV), KOTA ABC-3 (Rapid City, SD), WPRI FOX-12 (East Providence, RI), KQCW CW-12/19 (Tulsa, OK), KGUN ABC-9 (Tucson, AZ), WQAD ABC-8 (Moline, IL), WXOW ABC-19 (La Crosse, WI), WDAM NBC-7 (Hattiesburg-Laurel, MS), WGBA NBC-26 (Green Bay, WI), WBOC CBS-16 (Salisbury, MD), WAFF NBC-48 (Huntsville, AL), KTEN NBC-10 (Denison, TX), KCOY CBS-12 (Santa Maria, CA), KRON - San Francisco TV4, KCWI CW-23 (Des Moines, IA), WFIE NBC-14 (Evansville, IN), KATC ABC-3, WBTV CBS-3 (Charlotte, NC), KION CBS-46 (Salinas, CA), KLKN ABC-8 (Lincoln, NE), KDBC CBS-4 (El Paso, TX), KXLT FOX-47 (Rochester, MN), KVBC NBC-3 (Las Vegas, NV), WTXL ABC-27 (Midway, FL), KESQ ABC-3 (Palm Desert, CA), WTOC CBS-11 (Savannah, GA), WKRN ABC-2 (Nashville, TN), KLFY CBS-10 (Lafayette, LA), KVIA ABC-7 (El Paso, TX), WXIX FOX-19 (Cincinnati, OH), WECT NBC-6 (Wilmington, NC), KWQC NBC-6 (Davenport, IA), KRIS NBC-6 (Corpus Christi, TX), NBC6.com (NC), WMC NBC-5 (Memphis, TN)

Print Clips Reuters, Dallas Morning News, Entrepreneur , Yahoo! Canada, Charlotte Business Journal, Austin Business Journal, Business Journal of the Greater Triad Area, Portland Business Journal, Orlando Business Journal, San Jose Business Journal, Philadelphia Business Journal, Sacramento Business Journal, New Mexico Business Weekly, St. Louis Business Journal, MarketWatch, East Bay Business Times, Business First of Buffalo, MITECHNEWS.com, BioWorld Online, San Francisco Business Times, Dayton Business Journal, Breitbart.com, Business First of Columbus, Wichita Business Journal, Los Angeles Business, Dallas Business Journal, Washington Business Journal, Pittsburgh Business Times, Memphis Business Journal, Business Journal of Phoenix, Minneapolis / St. Paul Business Journal, Chicago Business (IL), Baltimore Business Journal, Health Scout, National Hispanic Corporate Council: News, Puget Sound Business Journal, Healthcare Industry Today, Kansas City Business Journal, Atlanta Business Chronicle, Triangle Business Journal, Dr. Koop, Arizona Republic, Tampa Bay Business Journal, Nashville Business Journal, Birmingham Business Journal, Pacific Business News, South Florida Business Journal, Fort Wayne News Sentinel, Denver Business Journal, Business Review (Albany), Houston Business Journal, Business First of Louisville, Boston Business Journal, PublicityInsider.com, Business Journal of Greater Milwaukee, San Antonio Business Journal, Jacksonville Business Journal, Cincinnati Business Courier

Next Year… Hat Day in the Sun June 18, 2010