Web 2.0 - How to Integrate Social Media into Your Communication Strategy www.SOCIALFISH.org

Social Media Strategy Listening Cyclical Approach

Advocacy Education Membership Social Media Strategy Association Focus

Advocacy Education Membership Conversation Collaboration Collective Action Social Media Strategy Association Focus Social Focus

Advocacy Education Membership Social Media Strategy Results Focus

Social Media Strategy Listening Cyclical Approach

Social Media Tools Brian Solis and JESS3

Social Media Tools Jessica Hagy, Indexed Blog

Social Media Tools Social Objects videos photos friends books jobs Name that Website

Social Media Strategy Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Social Networks Blogs & Micro-blogging Big Picture

More member activity Key Success Metrics # of members using online directory # of co-created volunteer opportunities # of actions around volunteer opportunities # of active open volunteers # of working first-time volunteers Qualitative feedback from community Objectives Community Social Objects

Traditional media ~ rock Digital media ~ water Social media ~ clouds Flickr photo credit: Alex Pears Content Strategy Integrating Media

Traditional media ~ static versus fluid Digital media ~ key assets & frequency Social media ~ feed the outposts Flickr photo credit: Alex Pears Content Strategy Integrating Media

Better business results Key Success Metrics 593 members (was 412) 17% active (was 27%) 31% online (was 53%) Page views up 20% since February Secured sponsorship for YAP in Toronto CAE study groups launched Part of Forrester’s research on communities that attract Gen-X Objectives Outposts Champions

Flickr photo credit: Phil Gimp Content Strategy Operational Integration

More influence Key Success Metrics 563 followers on Twitter (was 250) 95 LinkedIn  group memers (was 26) 91 Facebook  group  members (was 28) Launched NASE  on  Micro-Business blog First contact with key influencers Positive feedback from members & prospects. Objectives Frequency Teamwork

Social Media Policies Framework

Social Media Policies Types of Policies Code of Conduct/Ethics Social media policy for employees, members and/or volunteers Terms of use or user agreement Privacy Disclaimers Copyright, intellectual property Blogs – posting & commenting policies Moderator’s guidelines Logo guidelines Crisis communication plan

Social Media Policies Simplified

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