We won’t spend a lot of time on this slide, but it begins to show how multi-faceted this process can be. There’s a lot to consider, and your content strategy needs to be flexible enough to feed any and all of these different facets of the social web. I’m gonna go out on a limb and guess that you guys have everything you need for all of this already, it’s just a matter of a few tweaks here and there.

Using Social Media to Connect, Communicate, and Collaborate www.SOCIALFISH.org

Social Media Strategy Listening Cyclical Approach

Advocacy Education & Events Membership Social Media Strategy CFA Society Focus

Advocacy Education & Events Membership Conversation Collaboration Collective Action Social Media Strategy CFA Society Focus Social Focus

Advocacy Education & Events Membership Social Media Strategy Results Focus

Social Media Strategy Listening Cyclical Approach

Social Media Tools Brian Solis and JESS3

Social Media Tools Jessica Hagy, Indexed Blog

Social Media Tools

Social Media Tools Social Objects videos photos friends books jobs

Social Media Tools

Social Media Strategy Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Social Networks Blogs & Micro-blogging Big Picture with Outposts

Unique Social Objects Key Success Metrics # of members using online directory # of co-created volunteer opportunities # of actions around volunteer opportunities # of active open volunteers # of working first-time volunteers Qualitative feedback from community Case Study

Traditional media ~ rock Digital media ~ water Social media ~ clouds Flickr photo credit: Alex Pears Content Strategy Integrating Media

Traditional media ~ static versus fluid Digital media ~ key assets & frequency Social media ~ feed the outposts Flickr photo credit: Alex Pears Content Strategy Integrating Media

Content Strategy/Groups/Events Key Success Metrics 593 members (was 412) 17% active (was 27%) 31% online (was 53%) Page views up 20% since February Secured sponsorship for YAP in Toronto CAE study groups launched Part of Forrester’s research on communities that attract Gen-X Case Study

Flickr photo credit: Phil Gimp Content Strategy Operational Integration

More influence Key Success Metrics 563 followers on Twitter (was 250) 95 LinkedIn  group memers (was 26) 91 Facebook  group  members (was 28) Launched NASE  on  Micro-Business blog First contact with key influencers Positive feedback from members & prospects. Objectives

Social Media Policies Framework

Social Media Policies Types of Policies Code of Conduct/Ethics Social media policy for employees, members and/or volunteers Terms of use or user agreement Privacy Disclaimers Copyright, intellectual property Blogs – posting & commenting policies Moderator’s guidelines Logo guidelines Crisis communication plan

Social Media Policies Simplified

Questions