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Product Placement Opportunities Agenda iGeneration Youth Market What’s the Issue? Why Journey Of A Lifetime? Who We Are and What We Do What’s Your Story?
iGeneration Generation D - Digital Youth: Teens 14 to 18 Students 18 to 22 Young Adults 22 to 35 Branching off Generation Y, follows the MTV Generation. Use iPod, MySpace, and YouTube
Youth Market User-generated content revolution 85 million young people in the US and Canada between 5 & 25 years of age 5,369,520 youth and student travelers who went abroad in 2005 18 million students in colleges and universities Traveling youth are interested in; relationship building (wild popularity of MySpace.com), problem-solving, community, researching product information; and simple navigation
What’s the Issue? Have you watched MTV recently? "Drunken Teen Roommates Arguing" or “Sweet 16" MTV Thought Leadership Better ratings (and better profits) from lifestyle programming – the raunchier the better MTV & Other Network’s View of Young Adult Travel: Spring Break in Ft. Lauderdale or Ensenada Girls Gone Wild Drunkenness, Nudity, Sexuality Dumb’ing Down the iGeneration “Providing Reality TV with Social Value”
Why Journey Of A Lifetime? Our Unique Approach: By Young Adults for Young Adults Facilitating self-discovery High Quality Compelling Stories Entertainment with Social Value Ad Free, No Clutter, User Driven Talented Co-Hosts Well Organized Vertical Market Niche
Who We Are and What We Do High Quality Content Production of Compelling Stories in Reality TV format Peer Sharing Travel Video Community for Young Adults Empowering, Value-based Social Content Business model does not require TV broadcast contract. Unique Technology Advantage
Meet Our Co-Hosts Three young vivacious hosts,
Why this is compelling: Highly-targeted and attractive demographic user group; Leverages social networking sites; High degree of member involvement, viewers are participants; and Interactive sponsorship model that integrates advertising and commerce into the content of our sites. Hyper-Distribution: IPTV, Broadband, Cable, Wireless, Mobile
What’s Your Story? Here’s How You Can Tell Your Story: Product Placement Proven Approach in Television and Movies Young Adult Target Market 18 to 35 Available Sponsorship Opportunities: Platinum Sponsorship Gold Sponsorship Silver Sponsorship
by JourneyTeam | Added: 2 years ago
Language: English (Detected) | Topic: Abstract
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