JOAL-ProductPlacementPresentation

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Product Placement Opportunities Agenda iGeneration Youth Market What’s the Issue? Why Journey Of A Lifetime? Who We Are and What We Do What’s Your Story?

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iGeneration Generation D - Digital Youth: Teens 14 to 18 Students 18 to 22 Young Adults 22 to 35 Branching off Generation Y, follows the MTV Generation. Use iPod, MySpace, and YouTube

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Youth Market User-generated content revolution 85 million young people in the US and Canada between 5 & 25 years of age 5,369,520 youth and student travelers who went abroad in 2005 18 million students in colleges and universities Traveling youth are interested in; relationship building (wild popularity of MySpace.com), problem-solving, community, researching product information; and simple navigation

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What’s the Issue? Have you watched MTV recently? "Drunken Teen Roommates Arguing" or “Sweet 16" MTV Thought Leadership Better ratings (and better profits) from lifestyle programming – the raunchier the better MTV & Other Network’s View of Young Adult Travel: Spring Break in Ft. Lauderdale or Ensenada Girls Gone Wild Drunkenness, Nudity, Sexuality Dumb’ing Down the iGeneration “Providing Reality TV with Social Value”

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Why Journey Of A Lifetime? Our Unique Approach: By Young Adults for Young Adults Facilitating self-discovery High Quality Compelling Stories Entertainment with Social Value Ad Free, No Clutter, User Driven Talented Co-Hosts Well Organized Vertical Market Niche

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Who We Are and What We Do High Quality Content Production of Compelling Stories in Reality TV format Peer Sharing Travel Video Community for Young Adults Empowering, Value-based Social Content Business model does not require TV broadcast contract. Unique Technology Advantage

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Meet Our Co-Hosts Three young vivacious hosts,

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Why this is compelling: Highly-targeted and attractive demographic user group; Leverages social networking sites; High degree of member involvement, viewers are participants; and Interactive sponsorship model that integrates advertising and commerce into the content of our sites. Hyper-Distribution: IPTV, Broadband, Cable, Wireless, Mobile

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What’s Your Story? Here’s How You Can Tell Your Story: Product Placement Proven Approach in Television and Movies Young Adult Target Market 18 to 35 Available Sponsorship Opportunities: Platinum Sponsorship Gold Sponsorship Silver Sponsorship

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