Integrity in terms of business practices, data rates and motive >> ADA is a positive thing for the industry/advertiser

Point toward dentist, animate come in individually

5 R Lens

Need ADA and JADA print sample images

Sample Treatment: areas or functionality to highlight – social media? User tools?

Need charts

Need banner ad average views, average click throughs

JADA Library – need images, statistics, categories, samples

Demographic table?

Other examples: inserts, outserts, covercards

Need dept of Membership information

Client Name Date

INTEGRITY DATA RATES MOTIVE Who We Are

Print Web E-Media Continuing Education Custom Projects Tradeshow Research ADA Platform MEDIA MIX & SPECIALIZED CONTENT

ADA Platform SMART MARKETERS LEVERAGE SOUND FUNDAMENTALS R R R R R Reach Readership Relationship Reputation RESULTS

BEST IN CLASS PRODUCTS & SERVICES ADA Platform Results-based communication Measurable and transparent operations Print & Web tracking visibility Readership Circulation Unique Visits Page Views Click Thrus Tradeshow Attendance Backed by independent data

Print CIRCULATION & REACH *BPA Dec. 2008 *BPA Dec. 2008

New for 2010 7 ADA News Bonus Circulation Issues in 2010 JADA Marketplace JADA Showcase Print NEW OPPORTUNITIES

Web ADA.ORG 2010 SITE UPDATE

Web 285,000 Unique Visits a Month 226,000 US Visitors a Month CURRENT WEB TRAFFIC STATISTICS

EFFECTIVE BANNER AD PLACEMENT Web 17 Banner Ads

Web JADA LIBRARY *Campaign began 3/31/2009 †Campaign began 6/24/2009

87,770 names 2 mirror-image lists 72 opportunities in 2010 3× per month, 2 lists E-Media SUBSCRIBER DATABASE *Excludes e-mail addresses with undeliverable hold codes. Total Count of Primary E-mail Addresses by Specialty*

E-Media TRACKING STATISTICS TO DATE* *January-July 2009

Hawaii 2009 Orlando 2010 Las Vegas 2011 San Francisco 2012 Annual Session Tradeshows ANNUAL SESSION

76% of members are likely to consider taking an online CE course with the ADA. Continuing Education SURVEY FINDINGS

Continuing Education One third of members expect to complete 11 or more hours of online continuing education in 2010. SURVEY FINDINGS

Continuing Education Fully 72% of members are interested in using online CE to train and educate their dental team. SURVEY FINDINGS

Custom Projects Inserts Outserts Covercards Posters

Research Economic Confidence Surveys Survey of Dental Practice Series Survey of Dental Fees Survey of Dental Services Rendered Distribution of Dentists Survey of Dental Graduates Survey of Current Issues in Dentistry Series Survey of Legal Provisions Delegating Intraoral Functions to Chairside Assistants and Dental Hygienists Key Dental Facts Consumer Price Index for Dental Services National Peer Review Reporting System Survey ADA Survey Center Hagen Readership Study Department of Membership I have used the product before so I had a mild interest in it.  I wanted to see what was new with it.  It’s possible I may go back to using it in the future. This led me to think I may want to try it again. General Practice 35 Patients/Week DID YOU KNOW? There are 239,840 dentists in the US   There are 183,624 active licensed dentists in the US   There are 3,032 active licensed dentists in Minnesota and 81% (2,459) of those are ADA Members

Value Add Bonus Circulation Vendor Showcase Annual Session Points Hagen Readership Study 2 for 1 June JADA and Official Guide 34,793 FREE exposures per issue 87,000+ potential logo links exposures per month 1 point for every $10K invested in advertising $5,000.00 value $8,000.00 value

Review R Reach Readership Relationship Reputation RESULTS THE LENS THROUGH WHICH YOU SHOULD EXAMINE ALL YOUR MEDIA PARTNERS

? Questions? ! Thank You! Allen L. Schwartz S&S Media Solutions, LLC Exclusive Representatives for ADA Publishing 10225 NW Brentano Lane McMinnville, Oregon 97128 503-472-8614 503-961-0445 (fax) 503-784-8919 (mobile)