Introduce self and title. What business are you in? Marketing Intelligence Software

Marketing 1.0 continued: various data silos and channels fade in individually, populating the screen

BRICK CLICK CALL Accessories Customer Upsell Pipeline Customer Data Growth The Service Shop Will Be The Largest Independent Mobile & Home Services Reseller in World.

INTRODUCTION The Service Shop is a Multi-Channel, Multi-Product hybrid: AT&T Wireless (Flagship) DISH Network (Flagship) ADT Home Security (Sub) EXPERIENCE: Largest T-Mobile Retailer in United States Largest Dish Network Reseller in US 100 Seat Call Center in San Diego 600 Seat Call Center in Manilla Over $8M invested into Technology Infrastructure MARKET FOCUS: RETAIL, CALL CENTER, eCOMMERCE OUR GOAL: 300 Retail Kiosks by end of 2010 100 Call Center Sales People end of 2010 600 Seats in operation in Manilla $500M in Revenue in 2011 IPO or Exit by 2012

Global Kiosks eCommerce Customer Funnel predictive voice direct SMS/Text Email internet Philippines Call Center CONTINUOUS Cross-Promotion San Diego Call Center  Network Operations Center Global Metrics  

KioskS POS Sales Data Collection Phone Sales Int’l Salesforce Data Collection Commerce Revenue Hard Cost SIZE OF CLIENT DATABASE DEGREE OF DATA AGGREGATION How The Service Shop Makes Money Continuous data aggregation from kiosks, online, and call centers automates the growth of customer monitization touch points with the execution of successive campaigns NUMBER OF SALES PEOPLE DATABASE GROWTH LEADS SENT TO SALESFORCE Call Center eCommerce

MARKET STRATEGY CUSTOMER ACQUISTION DISTRIBUTION CHANNELS Kiosks Call Center Internet Value-added resellers/partnerships 2009 PRODUCTS AT&T Wireless DISH Network ADT Home Security Credit Repair Mobile Applications The Service Shop’s current global reach. Mall Kiosk Sales Team Overseas Call Center US Call Center Internet Marketing Value-added resellers/partnerships

REVENUE MODEL CHANNELS Set Up Fees Recurring Fees Products Applications Content Advertising

COMPETITION

ORGANIZATIONAL CHART

VALUE PROPOSITION Customer Aggregation: consolidates distributed customer sources into a central repository Upsell: Offering diverse products via multiple marketing channels to pre-qualified leads Marketing Automation: Continuous customer growth gives real-time profile enrichment which grows our marketing database CONTINUOUS CUSTOMER GROWTH=EXPONENTIAL NEWCO VALUE CUSTOMER ACQUISTION MULTI-CHANNEL PRODUCT PURCHASE MARKETING AUTOMATION email SMS/text voice direct mail INTERNET KIOSKS CALL CENTER kiosk Content