Background – remove the dandelion and use the concentric circles as the background for texture

Market reference point for core demographic can shift if brand does not evolve with and engage target customers, allowing influences like new competition, products, and market innovation to win over existing customers. Competitors can take advantage and surpass businesses that don’t proactively keep in touch with customers and promote themselves in an evolving marketplace.

Without proactively growing your brand, competitors are given the opportunity to grow and negatively affect your business in relative scale. The growth of one company in an absolute sense will result in the shrinking of other businesses in a relative sense.

Proactive customer communication keeps them engaged and active pr generates growth that provides a buffer against external antagonists. Keeping in touch with customers keeps the existing market focus on a company; promotional communication extends the brand’s reach, resulting in brand growth, or maintaining market presence under the circumstances of a growing/evolving market.

Change layout and animation

ok

Recap/take-away slide that touches on the “intangible” benefits that Zenzi can provide.

First slide after cover should be what is zenzi slide that covers brands worked with in the past, executed campaigns, results (see website). Enlarge pictures and have them overlap (expand/collapse).

Connect with your audience slide needs to focus on connecting with audience through multiple touchpoints – multichannel approach with media relations as the core competency but non-traditional, out-of-the-box thinking and alternative marketing strategies. Remove picture of girl, change background to concentric circle bits.

Before this slide include one that defines what PR is in Zenzi’s world (more than just media relations, but connecting with customers, clients, prospects in innovative and impactful ways). Why use PR slide highlights the concept of force dynamics

Scrolling ticker tape of partnerships, resources, past clients

Cost of different marketing and advertising methods (traditional) vs. the overall impact created through traditional and non-traditional marketing efforts.

Presentation Title presentation subtitle Contact information goes here. be known.

event production Performance WHAT IS ZENZI? philosophy, multi-channel approach & execution Integrated Campaigns & Multiple Touchpoints Experiential Marketing on-site promotion community involvement Grassroots Engagement press releases television print Media blogosphere social networking Online press conferences media tours Offline

THE MEANING OF PUBLIC RELATIONS engaging ideas: conception to completion Branding Session Strategy Development Multiple Touchpoints Branding Strategy Touchpoints Agency Differentiators Brand Building Brand Positioning Creative Research & Targeting Project Planning Partners & Cross-Promotions Traditional Media Online & New Media Comprehensive Campaigns Audience Engagement Industry Expertise Personalized Service & Strategy X Years of Professional Experience Top-Heavy Campaign Management

Competitor B Competitor C WHY USE PR? proactive brand management Innovation Development Competitor A MARKET EVOLUTION  market share  customer loyalty & acquisition

WHY USE PR? proactive brand management Growth Competitor A GROWING COMPETITION  market share  market opportunity

WHY USE PR? proactive brand management Growth Competitor A PROACTIVE PR  market share  market opportunity  customer loyalty

In-House Cost: $20K+/mo. Zenzi: $3K-$6.5K/mo. PR staff Event planning Media & Publication fees Executive Management Event Planning Media Distribution Creative Development Online & Social Network Brand Management Partnership Development a Marketing Think Tank a Media Concierge a Brand Builder a Connector for cross-promotional partners & friends Your Promotional & Marketing Team MARKETING VALUE efficiency, quality & innovation from point A to point Z

BUDGET AND sERVICES

ZENZI CONNECTIONS industry-leading relations and cross-promotion partners MEDIA CONNECTIONS Clientele Client logos Cross promotion Media relations Cross-Promotional Partners

Potential cross-Promotions brand extensions & potential promotional partners PARTNER OPPORTUNITIES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut lacinia nunc quis justo. Suspendisse massa mauris, ornare in, posuere et, ullamcorper in, felis. Vivamus velit urna, malesuada eu, tincidunt in, suscipit quis, Cross-promo example 1 Cross-promo example 2 Cross-promo example 3

SCOPE OF WORK full service multi-channel PR execution Media Relations Online PR Event & Grassroots Creative Ensure consistency of all communications vehicles (PR, online, advertising) Develop media press kit Brainstorm creative and relevant story ideas to pitch for media and potential speaking opportunities Create pitching calendar and proactively contact media on monthly basis Draft/distribute press releases and creative story ideas to national and local publications Follow up to secure ongoing flow of TV, radio and print coverage Facilitate interviews and handle all media requests in person or by phone Draft talking points for spokespeople prior to media interviews Outreach of local speaking opportunities Research upcoming awards

Media Relations Online PR Event & Grassroots Creative SCOPE OF WORK full service multi-channel PR execution Evaluation and recommendations for design improvements to website Media outreach to key bloggers and online outlets Create blog for organization (maintenance billed separately or included in budget option C) Create social networking sites for organization (maintenance billed separately or included in budget C) Create social networking focusing on relevant content Create social media press releases (where relevant) Make recommendations for integration of keywords and search engine optimization of press materials and website Assist in developing online press room and press kit

Media Relations Online PR Event & Grassroots Creative SCOPE OF WORK full service multi-channel PR execution Special event planning and promotion Coordination of event logistics Creation of invitee lists Cross-branding opportunities with complimentary partners for increased visibility Recommend associations, non-profits and charitable events Development of supporting collateral materials Media tours, event media relations Press conferences *Event and grassroots planning can be billed separately or at an hourly rate of $125/hour

Media Relations Online PR Event & Grassroots Creative SCOPE OF WORK full service multi-channel PR execution Creative task 1 Creative task 2 Creative task 3 Creative task 4 Etc.

Right-click and add picture as a background image Background: Additional information about the problem can go here or stats and research supporting why this campaign may be beneficial even if the client never really saw a need for this type of campaign. CHALLENGE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut lacinia nunc quis justo. Suspendisse massa mauris, ornare in, posuere et, ullamcorper in, felis. Vivamus velit urna, malesuada eu, tincidunt in, suscipit quis, Bulleted issues to address and listed goals for this campaign List item 2 List item 3 CREATIVE IDEA TEMPLATE subtitle: campaign name/title for example Sample Text

CASE STUDY TEMPLATE subtitle: campaign name/title for example CHALLENGE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut lacinia nunc quis justo. Suspendisse massa mauris, ornare in, posuere et, ullamcorper in, felis. Vivamus velit urna, malesuada eu, tincidunt in, suscipit quis, SOLUTION Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut lacinia nunc quis justo. Suspendisse massa mauris, ornare in, posuere et, ullamcorper in, felis. Vivamus velit urna, malesuada eu, tincidunt in, suscipit quis, RESULT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut lacinia nunc quis justo. Captions, quote, testimonials, recommendations can go here. 1,200 New members

END OF PRESENTATION END OF PRESENTATION

THE BIG PICTURE a Marketing Think Tank a Media Concierge a Brand Builder a Connector for cross-promotional partners & friends Your promotional & marketing team is

WHY ZENZI? expertise. skill. creativity…success. Zenzi is a national agency PR is expensive and time consuming Idea generation is a priceless asset Zenzi will help you reach new customers and reinforce current followers of your brand through multiple channels where they shop, play and interact. picture picture picture picture picture picture Online Print: Newspapers & Magazines On-Site: Retail, Experiential, Lifestyle Out-Of-Home Word of Mouth be known.

CONNECT WITH YOUR AUDIENCE steps to finding and fostering your brand ambassadors Statistics elaborating on the highlighted figures at left, comparing the time and resources needed from an internal team vs outsourced pr agency. 300 hours a month List of things needed to be done For an effective pr campaign List item 3 List item 4 General items that an internal team Would have to do to achieve Comparable success as with a pr firm

WHY USE PR? define your place in the market for maximum impact Force Dynamics analysis is important to establish the basis of an informed, tactical approach to creating the most effective PR helps you build your BRAND, not just your BUSINESS Track competition Industry trends Attract the right individuals Identify loyal customers Force dynamics chart or images

WHY USE PR? proactive brand management 1 2 3

ZENZI CONNECTIONS get connected – partnerships and resources Media relations and logos

MARKETING VALUE proven value. proven results. Statistics and number communicating the value of marketing.

WHAT IS ZENZI? creative ideas: conception to completion Zenzi achievements Zenzi achievements Zenzi achievements Executed Campaigns High-Level Results Brands Worked with in the Past

MARKETING VALUE efficiency, quality & innovation In-house pr efforts and effects, etc. ZENZI magnifies efforts via multiple touchpoints, with greater range and efficiency, etc.

press television radio event production performance on-site promotion community involvement THE MEANING OF PUBLIC RELATIONS philosophy, approach & execution Multiple consumer touchpoints Traditional Media Direct Brand Relations Experiential Marketing Picture 1 Picture 2 Picture 3

WHAT IS ZENZI? creative ideas: conception to completion Zenzi achievements Zenzi approach Zenzi philosophy Brand Brand Brand Brand Campaign Results 1 Campaign Results 2