Using digital to maximise user engagement Ross Taylor, Chief Digital Officer, TMW Chris Tyas, Head of Innovation, TMW

Themes Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

Video Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

Mobilising Influence Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

Social Influence on a large scale - Barack Obama 3 Millions people received between 5 and 20 text messages per month 13 Million people on the email list 5 Million Friends on social networks Nearly 2,000 official Youtube videos watched 80 million times

Stories Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

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Innovation in Design Interface Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

Fish where the fishes are! Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

Digital in the real world Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

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Mobile Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

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ShopSavvy

Happiness Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

Access the Expert Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

In a recent episode of House, the successful FOX TV show, Dr. House and his medical staff used video conferencing to aid a fellow doctor located at the South Pole to diagnose her symptoms after she falls gravely ill. Dr. House uses his laptop from home and an endpoint in the hospital to help Dr. Milton diagnose and treat herself, and eventually save her own life.

Micro Video Mobilising influence Stories Innovation in design interface Fish where the fishes are! Digital in the real world Mobile Happiness Access the expert Micro

Most people go through 3 stages getting into Twitter. 1. It looks like a complete waste of time and “why would anyone want to know what people had for breakfast” 2. Friends say “use Twitter” and you get an account to secure your name while you can and still think it’s a waste of time 3. You get into a conversation with someone, pick up a new recruit, learn about some news and start saying “how did I live without this?

Source: The Nielsen Company, Custom Analysis (September 2008). The growth of Micro

Thank You! Ross Taylor Chief Digital Officer TMW