The Headwear Association SPONSORSHIP

Why be a THA Sponsor? To be a member of a 101-year old organization To promote hat wearing and the headwear industry To network your business with other members of the headwear trade To promote your store/ brand via the THA website, events programs and media efforts To enjoy the annual dinner and awards ceremony

What are the Benefits? Increase your company’s visibility within the headwear industry Be part of a unified group in the headwear industry to be more successful selling hats Develop and strengthen relationships with other headwear manufacturers and retailers Promote your business nationally

What are the Benefits? (continued) Differentiate your company and its products from your competition Show your long-term commitment to helping grow and enhance the headwear industry Participate in key “product showcases” online Add company web site link

How much is Sponsorship? $2,000

Where does your money go? To create positive PR and raise awareness of the organization through media outreach and member-driven events including:

Publicity Events and Media Outreach Headwear Hall of Fame Hat Person of the Year What Hot in Hats

Headwear Hall of Fame THA established the Headwear Hall of Fame™ to recognize the positive influence of famous hat wearers - who routinely wear a hat in their daily life for fashion, fun or function.

Hat Person of the Year Online voting determines which celebrity will be crowned Hat Person of the Year. People nominated for Hat Person of the Year must be: Living Well-known publicly such as an actor, politician, athlete, or someone easily identifiable to the general public Wear a hat in their everyday life - not just performing a character on television, in the theatre, movie or concert

What Hot in Hats A monthly campaign to highlight a different type of hat used for fashion or function

Member-driven Events Hat Day in the Sun Headwear for the Homeless

Hat Day in the Sun Annually in June, THA launches Hat Day in the Sun, an annual national public awareness campaign to educate adults and children about how the right hat can protect against skin cancer, premature skin damage, and the advanced aging process. To celebrate this event, THA members give away close to 3,000 wide-brimmed sun-protection hats across the country

Headwear for the Homeless Annually in December, THA members distribute thousands of cold-weather hats to men, women and children at local shelters and non-profit organizations nationwide.

For More Information For more information about sponsorship contact - David Goldman david@phillyrapid.com 800.847.1110 office 408.595.4903 mobile